Rhetorical Analysis Of `` The Yellow Wallpaper `` By...

Short story fiction is a story that is shorter than a novel, has a few characters, and is about an imaginary event or person. Because short fiction is short the writer must capture and hold the reader’s attention within the first paragraph, which requires a mastery of literary technique. Some of the most helpful tools to use in literature are literary devices. Literary devices are any element, subject, or concept that is present through an entire body of literature. If these devices didn t exist, literature would be very hard to understand. They define the nature of a story, and they bring the text to life. Literary devices enhance the meaning of literature by establishing the theme, mood, and plot. Devices, such as situational irony, symbolism, and setting, are all helpful when reading short stories. Situational irony refers to when a character’s actions have the opposite effect of what was intended. The author, Charlotte Perkins Gilman, uses situational irony in The Yellow Wallpaper to make the plot of her story interesting. In her short story the narrator is moved to a temporary home due to her health and is not allowed to do anything, which makes her go insane. She becomes so obsessed with the yellow wallpaper in her room, she convinces herself a woman is trapped inside the thin paper and she must be set free. Situational irony is irony involving a situation in which an action has a certain effect that is opposite from what was intended, so, the outcome isShow MoreRelatedDeconstructive Analysis: The Yellow Wall Paper1357 Words   |  6 PagesDeconstructive Analysis: The Yellow Wall Paper Deconstruction or poststructuralist is a type of literary criticism that took its roots in the 1960’s. Jacques Derrida gave birth to the theory when he set out to demonstrate that all language is associated with mental images that we produce due to previous experiences. This system of literary scrutiny interprets meaning as effects from variances between words rather than their indication to the things they represent. This philosophical theory strives

Sex and Consumerism Essay - 1606 Words

My generation, specifically Generation Y, has grown up with computers. Whether it was DOS or Windows or Macintosh, my peers have a knack for the virtual interface. Our parents and grandparents do not understand it. They fumble uncomfortably with their cell phones and become frustrated by the oncoming new media of video games (especially when my brothers and I would rather play Halo 3 than Pac-Man with my dad). Whereas we effortlessly communicate with each other like each button is an extra organic limb on our body. It is as if technology was in our blood, but not theirs. However, having a life with technology is much different than having a life in technology. Once upon a time it was sitting in front of N64 playing Golden Eye with four†¦show more content†¦This genre began with the board game Dungeons and Dragons and moved into online games such as MUD1 in the 1980s (Lastowka and Hunter 17 – 18). There is very little difference to what we know as reality and these virtual â€Å"games.† Yet, my curiosity does not lie in the â€Å"game† itself or its appearance as a virtual reality, instead I will emphasize the themes that I see prevalent in a MMORPG as they refer to consumerism, specifically Second Life, and compare its dynamic to the â€Å"Tupperware-style sex toy party† (an observation Deborah Curtis made in her â€Å"Commodities and Sexual Subjectivities: A Look at Capitalism and Its Desires†). Obviously, this appears a strange task, but it is in this juxtaposition that we will be able to identify desires of our society, particularly sex and commodities. Fostered in certain dynamics, both these instances, the sex toy part and the MMORPG, allow individuals to express themselves by means of their desirous self (a term that later withholds a much greater social meaning). We attempt to find satisfaction by means of carnal vehicles. That is to say, much of our consumption, online and physically, can be categorized within these two possibilities. Furthermore, Second Life extends the sex toy party by administering romance and mystery creating a type of utopian commercial arena that says a few more things about Generation Y than just stating the obvious (i.e. we enjoy sitting behind a computerShow MoreRelatedThe Brave New World by Aldous Huxley1054 Words   |  4 Pagesthe conditioning of babies with electrical shocks soon after their birth. While the government allows and advocates open sex, they refuse people from forming a close relationship with one partner. Emotions are portrayed to s how weakness. The idea of forming relationships and families in the World State is found to be outrageous and immoral in order to keep the notion of consumerism moving and achieve economic prosperity. While the government of the World State disallows its people from being in closeRead MoreIndividualism And Individuality In Aldous Huxleys Brave New World1546 Words   |  7 PagesWorld. Both societies would much rather engage in â€Å"easy pleasure† than feel emotion and express individuality. We freely have sex with people who share no real connection with us and use drugs and alcohol to numb whatever we are feeling. Much like our society today, Aldous Huxley’s Brave New World shows us a society that is conditioned and controlled with propaganda and consumerism to the extent that individualism and emotional connections are suppressed. The government within the novel makes sure toRead MoreModern Society and Consumerism Essay1035 Words   |  5 PagesConsumerism is defined as â€Å"the theory that an increasing consumption of goods is economically desirable† (â€Å"Consumerism†). Its primary motivation is the idea that if one does not have all that money can buy, then he or she cannot be happy. This school of thought has become an integral part of modern society not only in the United States, but internationally as well. While the exact source of this term and ideology are debatable, it is certain now that consumerism is here to stay, intertwining withRead MorePlayboy : The Cultural Impact Of Playboy1430 Words   |  6 Pages A mid-October surprise greeted print media with the announcement that Playboy magazine would no longer feature nude women. CEO Scott Flanders noted â€Å"You re now one click away from every sex act imaginable for free. And so it s just passà © at this juncture.† The magazine will continue to picture women in provocative poses; the running joke that men read Playboy â€Å"for the articles† will now carry more credence as the magazine attempts to compete with the likes of Vice. Playboy is struggling. DistributionRead MoreThe Rocking Horse Winner by D.H. Lawrence Essay1000 Words   |  4 Pagesthe aspiration of money and consumerism. Families provide their household’s financial needs, but neglect the emotional aspects. The overpowering need for money takes a toll on families. D.H Lawrence’s short story explores the dynamics of money and its psychological toll. The story’s unhappy family in D.H Lawrence’s short story, â€Å"The Rocking-Horse Winner†, demonstrates the adverse psychological effects that derive from the insatiable desire of money and mindless consumerism. The stories dissatisfiedRead MoreThe Consumption Function Of Marketing And Promotions Drive Them For Buying Unnecessary Things?875 Words   |  4 Pagesbetween consumption and income, and therefore in economics the consumption function plays a major role Consumerism: as a social and economic order and ideology encourages the acquisition of goods and services in ever-increasing amounts. Basic needs: refers to those fundamental requirements that serve as the foundation for survival. Knowing the difference between consumption and consumerism, it is important to understand that our expenses depends on basics needs and priorities. It should not beRead MoreWhy People Buy Unneeded Things Essay905 Words   |  4 Pagesrelationship between consumption and income, and therefore in economics the consumption function plays a major role .Consumerism: as a social and economic order and ideology encourages the acquisition of goods and services in ever-increasing amounts. Basic needs: refers to those fundamental requirements that serve as the foundation for survival. Knowing the difference between consumption and consumerism, it is important to understand that our expenses depends on basics needs and priorities. It should not beRead MoreGovernment Censorship and Control in Brave New World1747 Words   |  7 PagesWorld State’s citizens gradually transition from a society similar to modern civilizations, in the respect to morals, to arguably an exact opposite civilization. This change is accredited to the World State utilizing moral conditioning, eugenics, consumerism, and a new form of religion called â€Å"Fordism† to protect the citizens from chaos of war. Barr raises a question that applies directly to Huxley’s theme when he states, â€Å" ..to what lengths is society willing to go to ensure safety and stability?†Read MoreConsumerism In The Clorets Commercial915 Words   |  4 PagesWomen are portrayed as animals who w ould do whatever it takes them to get the mens attention. They are shown as creatures who can not control their sexuality. Clorets uses sexiness to appeal to its audience. They use sex to sell their product because its human nature to be curious about sex. They also use comedy to instill the name Clorets in the audiences mind. This type of advertisement would not be effective in Canada because of objectifying and sexualizing women. It would be more successful in developingRead MoreContradictions between Human Civilization and Natural Environment and White Noise by Don DeLilo785 Words   |  3 Pagesabandoned a pastoral life and turned the world into an ugly and unpleasant place. In White Noise proofs can be found everywhere. City is changing the environment and climate in which man lives. â€Å"The heat of air, traffic and people. The heat of food and sex. The heat of tall buildings. The heat that floats out of the subways and the tunnels. It’s always fifteen degrees hotter in the cities. Heat rises from the sidewalks and falls from the poisoned sky. The buses breathe heat. Heat emanates from crowds

Matt Cruse free essay sample

Free essays botnet Free sample essays for human being Skip to content * Home Free Essay on â€Å"Nuclear Weapons And Defense† Free Essay on â€Å"Airborne (Book)† Posted on June 11, 2011 by Essay fuhrer bot Free essay on Free Essay on â€Å"Airborne (Book)† found Airborn Joseph Campbell`s theory is used in this essay to determine that Matt Cruse is the hero in Airborn by Kenneth Oppel.Kenneth Oppel has developed the main character, Matt Cruse, very well using Joseph Campbell`s theory on the archetype of the hero`s journey. The novel`s main character, Matt Cruse, is a hero because of his call to destiny, his journey in the book, and the return, reward and reintegration in to the society. Firstly, the evidence that proves that Matt Cruse is a hero in this book is the fact that he was called to his destiny. There are two evidence that lead up to Matt Cruses` destiny. We will write a custom essay sample on Matt Cruse or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The two evidence are when he rescued Benjamin Molloy and when Benjamin was about to die, Benjamin Molloy said about magnificent creatures that he saw but Matt passed those predictions as the ravings of a dying man. The second evidence that proves that he was called to his destiny is the fact that Kate De Vries, second female character, comes on board the aurora and tells Matt that the man that Matt saved a year before was her grandfather, Kate trusts Matt enough to let him see her grandfather’s diary.Matt reads about what Kate’s grandfather saw and gets amazed and starts to believe that the creatures really exist. Matt rescues Benjamin Molloy, Kate’s grandfather, in the first chapter where all the characters are introduced and the captain asks matt to go in an arm that is aboard the aurora and rescue the damaged man in the hot air balloon. Hero’s are always brave and so is Matt. â€Å"â€Å"Mr. Cruse, I look at you, and of all the men, you’re the one who shows not the slightest hint of fear. Am I right? â€Å"Yes, sir. I have no fear of heights. † Matt said †

MANET Routing Protocol In VANET Research Form

Question: Describe about the Report for MANET Routing Protocol In VANET of Research Form. Answer: Executive Summary of the Research Performed I have been working on the topic MANET Routing Protocol In VANET where the focus has been on handling the wireless networks with employing the short range to the medium range communication. Coming up with the research from the different research paper, I came through the Intelligent Transportation System for the Vehicular networks which helps me to focus on handling the congestion, safety and the resource consumption. For this, I have been reviewing the articles like: -VEWE: A Vehicle ECU Wireless Emulation Tool Supporting OBD-II Communication and Geo-positioning. - Trust On the Security of Wireless Vehicular Ad-hoc Networking. The topic is vast and holds different aspects to be considered. Some papers focus on the communication implementation between the different vehicles by V2V or V2R through the technology of VANET. But, the main result is for improving and working on the problem of traffic management, with the speed. The performance is for the fast movement with the mobility rate pattern. Hence, after going through the different research papers, I will be working on the VANET which involves the sending and the receiving of the messages between the different vehicles. Hence, minimizing the accidents on the road side. Through this, there will be a designing algorithm for the VANET system which provides the packet transmission reliability without time delay along with the maximum throughput. To overcome the flaws of the GPCR algorithm, a step forward design has to be taken into consideration.

The Taming of The Shrew Themes

'The Taming of The Shrew' Themes Lets examine the two major themes that drive Shakespeares  The Taming of The Shrew. Theme: Marriage The play is ultimately about finding a suitable partner for marriage. The motivations for marriage in the play vary enormously, however. Petruccio is only really interested in marriage for economic gain. Bianca, on the other hand, is in it for love. Lucentio has gone to great lengths to win Bianca’s favour and to get to know her better before committing to marriage. He disguises himself as her Latin teacher in order to spend more time with her and to gain her affections. However, Lucentio is only permitted to marry Bianca because he has managed to convince her father that he is incredibly rich. Had Hortensio offered Baptista more money he would have married Bianca despite her being in love with Lucentio. Hortensio settles for marriage to the widow after his marriage to Bianca is refused. He would rather be married to someone than have no one. It is usual in Shakespearian comedies that they end in marriage. The Taming of the Shrew does not end with a marriage but observes several as the play goes on. Moreover, the play considers the impact that a marriage has on family members, friends and servants and on how a relationship and bond is formed thereafter. There is a form of elopement where Bianca and Lucentio go off and marry in secret, a formal marriage between Petruccio and Katherine where the social and economic contract is key, and the marriage between Hortensio and the widow which is less about wild love and passion but more about companionship and convenience. Theme: Social Mobility and Class The play is concerned with social mobility which is ameliorated through marriage in Petruccio’s case, or through disguise and impersonation.  Tranio pretends to be Lucentio and has all the trappings of his master while his master becomes a servant of sorts in becoming a Latin teacher for Baptista’s daughters. The Local Lord at the beginning of the play wonders whether a common Tinker can be convinced he is a lord in the right circumstances and whether he can convince others of his nobility. Here, through Sly and Tranio Shakespeare explores whether social class is to do with all the trappings or something more fundamental. In conclusion, one could argue that being of high status is only of any use if people consider you are of that status. Vincentio is reduced to a ‘faded old man’ in Petruccio’s eyes when he is encountered on the way to Baptista’s house, Katherine acknowledges him as a woman (who could get any lower on the social strata?). In fact, Vincentio is super powerful and rich, his social status is what convinces Baptista that his son is worthy of his daughter’s hand in marriage. Social status and class are therefore very important but transient and open to corruption. Katherine is angry because she does not conform to what is expected of her by her position in society. She tries to fight against the expectations of her family, friends and social status, her marriage ultimately forces her to accept her role as wife and she finds happiness in finally conforming to her role. In the end, the play dictates that each character must conform to his position in society. Tranio is restored to his servant status, Lucentio back to his position as a rich heir. Katherine is finally disciplined to conform to her position. In an additional passage to the play even Christopher Sly is returned to his position outside the alehouse having been stripped of his finery: Go take him easily up and put him in his own apparel again and lay him in the place where we did find him just underneath the alehouse side below.(Additional Passages Line 2-4) Shakespeare suggests it is possible to cheat class and social boundaries but that the truth will win out and one must conform to ones position in society if we are to live a happy life.

apple inc. essays

apple inc. essays President Apple was founded in April 1976 by Steve Wozniak, 26 years old, and Steve Jobs, 21, both college dropouts. In 1976 Wozniak was working on the Apple I computer, without keyboard or power supply, for a computer hobbyist club. Later that summer, Wozniak began work on the Apple II, designed to appeal to a greater market than computer hobbyists. Apple's professional marketing team placed the Apple II in retail stores, and by June 1977, annual sales reached $1 million. In 1979 Apple introduced the Apple II+, with far more memory than the Apple II and an easier startup system. By the end of the year sales were up 400% from 1978, at over 35,000 computers. In December 1980, Apple went public. Its offering of 4.6 million shares at $22 each sold out within minutes. A second offering of 2.6 million shares quickly sold out in May 1981. The Apple III was well received when it was released in September 1980 at $3,495 but the Apple III never sold as well as the Apple II. It was discontin ued in April 1984. Unfortunately, the Lisa did not sell as well as Apple had hoped. With the failure of the Lisa, the Macintosh was seen as the future of the company. It was launched with a television commercial in January 1984. The Macintosh computer finally moved Apple into the business office. Corporations saw its ease of use as a distinct advantage. By 1988, over one million Macintoshs had been sold. Now, Apple designs, develops, produces, markets and services microprocessor-based personal computers, related software and peripheral products, including laser printers, scanners, compact disk read-only memory drives and other related products; and manufactures communications products that connect Apple systems to local area networks, connect the Macintosh to other computers and integrate the Macintosh into various computing environments. The stock prices, sales and market share were shown in Exhibit 1, 2 an...

Promotion & Information Systems Essay Example | Topics and Well Written Essays - 500 words - 1

Promotion & Information Systems - Essay Example The use of social networks and location based services have opened a door on the privacy of individuals that can be exploited by advertisers, but also by those who have ideas that can use that information for criminal purposes. Location based services are designed to provide information based on tracking the location of the user through the use of the cell phone. Several services can be provided through location based services, including turn-by-turn navigation or finding someone or something. GPS navigation allows the user to have a moment by moment update of how to achieve finding a location. Using location based services to find a specific need, such as asking the application to find the nearest business that provides a certain product or service, allows for quicker mobility and access to businesses. The technology is engaged as the user’s location is stored through a location provider object which is then configured to the specification of the builder of the application in order to react in a way that creates a benefit for the application that is being created (Fitzek & Charaf, 2009, p. 199). The use of the website Twitter has been designed to provide a short description of what is being done by the user so that followers can know what they are doing at any given moment. Foursquare, however, has developed the use of business and services and the reporting of that use so that networks of friends are updated regularly into a game that rewards users with badges and sometimes free goods and services from businesses based on the reported use of those businesses through the website combined with the application on the smart phone. According to Levinson & Gibson, (2010) using the gathered information about a competitor and its patrons can provide a business with the ability to contact those patrons and provide a special Twitter coupon in order to divert users of one business to your own competing business.

Philosephy Essay Example | Topics and Well Written Essays - 500 words

Philosephy - Essay Example He also intends that his work will be used by anatomists of reason away from historical knowledge. Because the content of his work is something new, Kant contends that the time for philosophical historians will come after critics and anatomists are done with their work. His intent behind writing this essay is to show that metaphysics requires openness in order to get fresh insights, rather than its reduction to something already known in scientific circles. Simply, Kant intends to restrict metaphysical investigations to the knowledge and experience that will make it actual or possible. The question on whether a science is possible shows that there is doubt about its actuality. The metaphysics that Kant refers to is only possible through virtue of its existence, as well as what he calls illusionary knowledge, which works to render it unviable as a science. Kant proposes several conditions that must be satisfied for a possible science like metaphysics to become actual science. He contends that possible science must have universal recognition with its validity being a major feature. He also says that possible science must have lasting recognition with featured acceptance in order for it to be considered actual science, while it should also undergo continual advancement and cumulative progress. Finally, possible science should also possess standards of knowledge that aid in discrimination of ignorance. There needs to be a careful and accurate investigation of pure reason’s existing critique, which, if absent, should render all pretensions of the possible scienc e impractical. The modern idea of science is that there should be knowledge that is experimentally verifiable and methodical, which are the critical factors and conditions of an actual science. Kant argues that it is no possible to extend knowledge to speculative metaphysics, which is a super-sensible realm in his words. He argues that

In what ways were racial tensions intensified in the South during the Essay

In what ways were racial tensions intensified in the South during the Jackson Era How did the political parties respond Explain why - Essay Example Jeffersonian democracy sufficiently served the interests of a group and class of southern and western frontiers including the emerging class of urban workers. The policies introduced by Federalist Party were still common among minority of Americans who still supported the position of the federal government in reviving the economy (Remini 125). The second two-party system emerged slowly while the Republicans began engaging in regular conflicts over several issues. The followers of John Quincy Adams and Henry Clay, who demanded that the federal government still required putting more efforts in a developing economy, became known as National Republicans (Remini 143). The followers of Andrew Jackson, Democratic-Republicans, became Democratic in 1828. During Jackson’s era, his contentious personality and controversial policies created no chance for reconciliation with the National Republicans (Remini 145). Half-way his second term, the rebelling group defected from the party, and became known as the Whig Party led by Henry Clay and Daniel Webster. The Democratic Party controlled the federal government as from 1828 to 1860, before losing two presidential elections to Whig Party (Remini 131). The democrats soon became the main supporters of slaveholders in the south. Other parties such as Whigs, The Free-Soil Party, the political arm of the abolitionists and the Liberty Party strongly opposed the Democrats (Remini139). The development of new Republican Party that called for the abolishment of slavery, and entry into slave-free states, and to reduce the influence of slave-owners in the federal government, saw them overpower other political parties including the Democratic Party (Remini

Development Of Cruise Industry And Time Sharing

Development Of Cruise Industry And Time Sharing Abstract Since the last ten years the market has seen an extensive growth in the contemporary cruise industry and there has been an increase in customer research on the innovative naval design ideas, lengths of the cruising ships, including splendid destinations on the global scale, including on-board and on-shore activities, as these are the plans that can help the people in getting the vacations they want. OBJECTIVES This paper will attempt to explore Cruise Market Timesharing along with important market predispositions, and important and valuable markets for the cruising business. The paper will also explore the competitive nature of the cruising industry along with the major competitors in the cruising industry also taking into account the leading business strategy. INTRODUCTION Development of Cruise Industry Cruise industry symbolizes a small part of the vacation business environment which itself is a very small portion of the leisure business. The cruise industry is attributed by extraordinary value proposition, great demand, favorable guest demographics, high guest fulfillment rate and positive supply vs. demand balance. The business has seen a large development over time and it is anticipated to grow more in the following years. Though, in 2009, the development in business has turned down, but it is anticipated to lift up again as the global economy improves progressively from the recession. Seeing the development potential in cruise industry, the number of competitors has raised and the existing competitors will be growing their capabilities in the following years. (Middlemiss McNulty, 2007) The cruise industry has its roots dating back to the 1970s and this is the era that has been seen an enormous growth in the North American industry. It has been seen that there has been an increase of popularization that is considered as a key factor in the tourism sector with an increase in the cruising business becoming an important economic factor. Cruise industry is an important example of the globalization having many destinations all around the world, the customers of cruising industry belong to various countries as well as the employees of the cruising industries are from various continents. In addition to this an important fact is that in the past there was an increased level of detachment from the rest of the societies and the countries that are now reduced along with an increase in an economic, legal, ecological and social implication. A crisis-resistant industry with a varied offer of airlift choices and ports that are more modernized have made people choose cruising as an option for having vacations as there is an increase in the consumers knowing the fact that cruising is more relaxing, eventful and an adventurous choice for more than a million consumers coming in to cruise from global destinations. Cruising is now considered as a dynamic business that has been known for an increase in the products that it has offered with a development in potential markets. As observed there has been an average 8.5% increase in the annual growth in cruising industry since the last 20 years, with an addition of almost 90 million passengers since the 80s. the reports have suggested that more than 60% of the current customers have been generated in the last ten years . since that time there has been no slowing down as there were more than 13 and 13.5 million passengers between 2008 and 2009 as compared to 13 million in the year of 2007, and these increases are also being observed in the coming years. An important part to be considered in the case of cruising industry is the capacity and since the last ten years and more there has been an increase in the capacity of cruise industry. The history has it that there were only 40 cruise ships in 1980s, with an addition of 80 vessels in the 1990s, with a 40% increase between the years of 2000 and 2005. These years these fleets have joined newly designed ships that have caused a 25% increase in the cruise ships. Recently there has been an increased investment in newer and more innovative ships that have a capacity of more than 3,000 passengers. These ships promise to offer lower shipping and cruising rates thereby helping in developing a better economy of scale . Some of the activities that are offered by these ships include multi-story shopping centers, cafes, restaurants, art galleries. Thereby these ships offer more than just the cruising experience to the customers. In the case of cruising ships it has been seen that there is a fleet that has a capacity to carry more than hundred cruise ships having the capacity of carrying more than millions of passengers. These ships travel and cruise through many geographical locations on the global scale that can cover more than 500 destinations worldwide. Of these, these days, Caribbean cruises are the most popular ones, than the Mediterranean cruises and European cruise ships that have reached destinations that include Barcelona, Athens and the Greek Islands, Amsterdam, the Scandinavia Fjords, Helsinki, and San Petersburg. However, the North America is the main market for cruise trade. Though the area signifies the most mature marketplace of cruise business, with mainstream of travelers originating from the United States, it is still immature with large potential. Therefore, business players are working to raise their ship capabilities and lower berth capabilities to fulfill the increasing need of the business. Europe is the 2nd largest marketplace after North America, symbolizing the fastest developing marketplace. The European cruise business continues to boost its share of the international cruise marketplace, with United Kingdom being the biggest shareholder in the European marketplace. (Anonymous, 2006) The major strengths of the cruise line market are its extreme desirability among customers. Cruises attract to the US citizens desire of adventure. The 2nd strength is that cruise lines industry has demonstrated a great capability to modify their product to fulfill famous social trends and extend into untapped marketplaces. The current trend to present a large range of entertainments and the current fame of Theme Cruises has been a worthwhile asset. The presenting of different priced cruises is also sign of the industrys capability to change and as a consequence expand their marketplace. The spreading out into foreign marketplace is further proof of this strength (Mancini, 2003). The cruise line market has shown the capability to not only discover new marketplaces, but to take over them as well. And the final benefit is that the cruise line business operates at 100 percent capacity. The international cruise business is now looking towards Asia as a key development engine. The Asian cruise industry is increasing at a good growth pace. With the increasing middle class group and the growing interest of individuals in cruising businesses, this area gives ample development potential for the players. Being among the top ideal destination for passengers, the Australian and Singapore cruise market can witness large development in upcoming years. With an increase in the business of the cruising industry there has been an increase in the demand of better organizational structures and better planning and strategic structures that can increase competition on the global scale. These competitions are based on the potential markets that are being focused and that have been able to generate higher revenues with an addition of the markets from North America and Britain. Safety and Security Recently it has been found that the number of tourists worldwide who hire cruise vacations stands at approximately 13.4 million, symbolizing around 1.8 percent of the total global travel market, as anticipated by the World Tourism Organization. Roger Cartwright and Carolyn Baird, 2007 also mentioned that the far from being disheartened at this existing level of market portion, the business fully identifies the opportunities ahead as players expand into modern forms of cruises (containing the niche budget option); set their objectives on various demographic groups; and, head for new waters. (Cartwright Baird, 2007) Within one year there are more than 13 million passengers who enjoy the cruising each year and the main aim behind these cruises is to ensure the safety and enjoyment of the cruising customers. The help of extra protection provided by law enforcement agencies, FBI and U.S. Coast Guard, ensures the safety of the customers. In order to maximize the protection of the customers there are numerous codes that are to be followed by the cruise lines. CLIA policies have been recently approved that ensure an increased level of security. On an annual basis an examination known as Control Verification Certificate examination is conducted by the U.S. Coast Guard. An important part of the cruising industry is a Security Committee that is composed of security officers. These security officers are responsible for meeting the law enforcement and intelligence agencies in order to discuss the issues that relate to ship security and intelligence assessments. Competition in Cruise Industry Currently the cruise line business has been undergoing a period of huge development over the last 10 years. By some calculations, the cruise market in US alone has earned over $32 billion during 2005. Such income makes sure that the cruise business remains one of the very competitive across all marketplaces. Even smaller marketplaces have been experiencing a boost in cruise business operations. The Canadian marketplace has seen some ports increased over ninety cruise ship callings on a yearly basis and this is a large amount of traffic for a conventional smaller market. Therefore, the competitive profile for the business has boosted in terms of market share and competitive contention. (Dickinson Vladimir, 2007) These days it has been seen that the cruise shipping volume is smaller as there are barriers associated with the entrance and exits along with higher costs of selling and purchasing the cruise ships. In addition to this there are higher investments needed in the managing cruise lines as there are influences of these purchases on the multiple strategies related to organizational and management of these cruise lines. Important actors that have been identified in the case of increased and changing bargaining power and capability of the cruise industries in order to gain advantages of better economies include the size of the market that is effective in two different ways; a) There are a lesser shipbuilders and technology developers in the cruising industry that are able to accept the prices that are offered to them; b) There are a large number of suppliers and equipment thereby there is a great choice of bargain; Thereby there are a lesser number of companies left that are more vary of the potential threats that are faced by the companies for the clientele in order to provide the customers with options as improved vacation strategies, sightseeing vacations, including thematic parks. There are many opportunities that have caused planning diverse strategies that can help the specialization in specific areas of business. Newly designed strategies have also helped in the development of better cruising products that help to serve massive consumer markets. There has been a great change in the marketing strategy along with a great change in the brand image that has caused an improvement in the commercial environment. DISCUSSION The cruise industry has been seen to be threatened by such events as Achille Lauro hijack in 1985, the Iraq and Kosovo wars, and September 11 attacks, and these include the process of restructuration and merging in the cruising sector. Among the cruising companies, Renaissance Cruises was among the first ones to file for bankruptcy in 2001, after this American Classic Voyages and ten well-known brand names, a result of which there was a cease in operations thereby leaving the market open for the largest cruise companies that include Carnival Corporation, Royal Caribbean Cruise Limited and Star Cruises. The Carnival Corporation, having a headquartered in Miami and London is considered as a leader in the cruising industry. This is the company that has over 12 cruise brands in North America, Europe and Australia operating more than 89 cruise ships, along with more than 65,000 shipboard employees and 170,000 guests all around the world. It has been seen that the corporate offices of some of some of the cruise companies are located in the United States and Europe as the clients of these organizations. The companies have their fleets registered in the countries as Panama, Bermuda, Liberia, and Bahamas. Some of the main revenues that are generated in this case are from the passengers and by the help of maintaining the clients that helps in the financial stability. On the other hand, it has been seen that the cruise fares play important roles in the commercial relations of the cruise industry. These days there is an increase in the number of items and services provided by the cruising ships for the customers. For instance as compared to the older days there is an increased number of spa and personal care services, shipboard stores and boutiques, photography departments and art auctions at prices that have been the cause of an increased competition. Some of these services are offered by the concessionaires and subcontractors. Other than these there are some Cruise companies that have started to introduce varied practices in order to build the customer base that makes them spend more money. These services include cybercafà ©s, satellite telephone services, restaurants and bars, and diverse revenue-generating schemes in passengers cabins that include the interactive multimedia and TV, minibars. One of the main aims that are linked with cruising includes relaxing and having a vacation whereas there is one class of consumers that are more into enjoying all kinds of services that are being provided along with enjoying all the destinations. Thereby there has been an increase in the kind of activities that are being offered at the cruise ships that include gambling, videogames, adventure sports, computers, culinary workshops, and virtual reality centers, theme nights and so on. On the other hand it has been seen that passengers on the cruise ships are also encouraged to participate in an increasing number of onshore activities. The marketing campaigns of these activities on the ships began in the 1980s and since that time there has been an increase in the number of excursion tours and port lecturers, contracted with local concessionaires and tour operators so that later on it can be sold to passengers onboard. Cruising may last for several hours as the time increase when there is anchoring and the ship is docked. These dockings also provide different themes and a number of activities that include sightseeing, as there are sites that include natural, ecological and bio spherical locations. Along with these the destinations include wildlife viewing; adventure sports excursions, adventure tours, along with diverse environments that include natural environments; and historical places and cultural tours, museums and monumental heritages. It has been seen that these days the cruise industry has been able to maintain good relationships with the land-based tourism industry. In addition to this the bargaining power has also increased in the recent years and these have impacts on the services and these bargaining powers have also provided additional income from selling of such products and services. It has been estimated that there is an additional income associated with an arrangement of the On-shore excursions and visits to ports for many cruise companies. Thereby as a service it has been seen that passengers are provided with a map from which the passengers can select their destinations. These maps also include service shops that are associated with the cruise shops along with commercial establishments in a specific area.. In the year of 1990, it was seen that there were changes in these strategies provided to the passengers as there was an introduction of the concept of Private Island. This concept was developed by Norwegian Cruise Lines and was later on adopted by other companies that were providing the cruising services in the Caribbean waters. These strategies have been the cause of additional incomes for these companies. Newer cruise companies have an additional control over some shops. Other than onboard revenue, there are many alternative ways by the help of which cruise industries are making money having better economic results as there has been an increase in the economies of scale and there has been an improved in the management systems. Economic scales have also shown changes in the case of cruising industries as there has been an increase in the port-related activities with an increase in the port based activities. Thereby ports are now the source of an increased incomes even since the 9/11 attacks, as there has been a redesigning of the cruise routes as these routes are now closer to United States. These changes in routes have now caused a great change in the market trends in the case of Caribbean cities that have offered a reduction in the port charges. One of the most important facts in this case illustrates the fact that cruise companies are now playing important roles in an economic development along with a port facilities and infrastructures. Future Trends Within a short time, there has been an increase in the potential growth of cruise industry with an increase in the capability to move ships and fleets with an increase in the cruising demands. There has been an increase in the fuel price in the face of economic crisis, an increase in the terrorism, along with an increase in the political instability have been some of the most important challenges that are being faced by the cruise industries. Since the last ten years, cruise companies have ordered new and improved ships on the daily basis. On the other hand, the new ships that have been ordered are the ones that the new ships have added additional 20 billion dollars with an addition of 85,480 berths in the cruising market. It has been estimated that until 2012 there will be an addition of 4.2 million passengers. On the other hand, cruising companies including Royal Caribbean International have been ordering more innovative and luxurious ships that have additional capacities that also include Genesis-class vessels, and these have the cost of around $1.65 billion. On the other hand it has been seen that these new ships have an additional capacity of 5,400 passengers and 2,100 crewmembers. However one of the main changes that have taken place is that there are slower economic changes that have caused reconsideration in the business having a control over the costs and a reduction in the costs. But there have been some studies carried out by the financial analysts and they have argued that there will be no effects of these economic changes on the passengers. There have been many arrangements made by these companies with additional fleets that are equipped with more innovative services and technologies. These services promise better services to the passengers as there has been an increase in the innovative ships that can offer better services and better environments to the passengers. Many cruise executives are convinced that the current economic situation has an advantage on the cruise companies. CONCLUSION It has been seen that the cruise companies is now a more competitive market business. There has been an increase in the development of the cruise business with an increase in the business competition with latest and more innovative ships and improved technology. With this there is an addition of many clients and customers that have become more demanding with increased demands of 24 hour entertainment. There is an increase in the strains that are being faced. There is a need to increase the clients as these clients are the only source of profits as there is a need to market share and sales volume. Thereby there is a need of new clientele that can help the cruise industry to compete with greater and better challenges. These days it has been seen that the companies are now competing for new Asian markets , Middle East, Amazon and Brazil, Greenland and the Antarctic regions, as it has been realized that there are regions that offer better prospects for profits.

Wordsworth’s Composed Upon Westminster Bridge, September 3, 1802 Essay

Wordsworth’s Composed Upon Westminster Bridge, September 3, 1802 The sonnet, â€Å"Composed Upon Westminster Bridge, September 3, 1802,† shows Wordsworth’s appreciating the beauty of London and demonstrating it as â€Å"emotion recollected in tranquility.† It’s characteristic of his love for solitude that it is set in the early morning when there is no bustle and noise. Wordsworth is in awe of the scenic beauty of the morning sun radiating from London’s great architectural marvels. However, there are numerous religious connotations throughout this poem. This is indicated in his choice of the words: â€Å"dull,† â€Å"soul,† and â€Å"majesty† in the following lines, â€Å"Dull would he be of soul who could not pass by A sight so touching in its majesty; This City†¦Ã¢â‚¬  The word â€Å"majesty† portrays â€Å"This City† as anointed by God to represent his kingdom on Earth. Dead in spirit would one be if he of she was not moved or appreciated its beauty. Wordsworth also uses the word â€Å"temple† a few lines down. He could have written church. The word â€Å"temple† was used to enhance the belief that the city was chosen by God. ...

Market Strategy Analysis on Montgras

Hung-Chang Huang 1467751 Case Questions: MontGras 1. (a) To what extent can MontGras control its own market position, as opposed to being dominated by the country-of-origin effect, and be perceived as a â€Å"Chilean Wine†? MontGras, the export-focused winery that was founded in 1992, unlike many other Chilean wineries, actually possessed a considerable control on its own market position in the late 1990s and early 2000s.Although the overall consumer perception towards Chilean wine products indicated that they need to put more efforts to build a solid image globally and that their major advantage is the low price, the situation might not necessarily hurt MontGras’ current market position if and only if the management the link between the decision to adopt the quality strategy, rather than volume strategy, and the fact that Chilean wine lacked a proper image.By pursuing quality-oriented strategy, MontGras is able to further cultivate its brand awareness as a result of th e success of the ultra-premiums(Ninquen line) and the super-premiums(Reserva line), and to eliminate the inefficient cost spent on the joint effort with Chilevid aimed at building a stronger image for the entire Chilean wine industry.Consequently, the problem of country-of-origin effect was, in fact, not significant enough that hampered MontGras’ marketing position as long as the company is fully understand what the appropriate marketing strategy is and adopt it with regard to different market ecologies of MontGras’ export destinations. (b) What implications does this have for marketing strategy? With the worldwide overproduction of vintages, competitions of wines in all segments were predicted more intense, especially in the basic segment, which traditionally accounted for nearly half of the market share of many countries, and 55% of MontGras’ total product in 2001.This indicates that already saturated basic segment, with the smallest gross profit margin for al l the players within the segment, would become a less and less lucrative red ocean. On the other hand, with the recognition that the country-of-origin effect does not incur severe damage to the company as anticipated, MontGras is able to reallocate its advertising expense through emphasizing on the brand, or on the product lines instead of building a stronger image of country-of-origin that would consume a huge portion of its dvertising expense, but unsure of whether consumers in UK or US would buy their effort. Hence, both the two aforementioned factors might serve as a juncture for MontGras to reassess its business strategy, which could be broken into producing part and marketing part, in order to keep the profitable business for long. 2. Evaluate the US and UK options separately. For each country, which option would you recommend and why? In MontGras’ major export market, UK, the company has already gained a substantial success that it ranked one of the 10 most Chilean win e exporters in terms of the value of products.In this picture, its partner distributor in UK had played an important role in MontGras’ UK penetration since 1996. Considering UK market feature, partner with leading supermarket chains such Tesbury is a comparatively feasible way to expand MontGras’ market share because these chain systems control more than 60% of all wine sales. However, partner with Tesbury is not free from side effects. First, at initial collaboration phase, MontGras enjoyed a short term victory without paying the cost of promotion.But in the future, is it able to reap without paying, or would Tesbury ask for more contribution from MontGras after it become too subservient to the large retail system? Second, partner with Tesbury could well create a supplanting effect that threatens its old partner distributor. Thus, my recommendation for MontGras in UK would be to diversify its distributor partnerships as a way to prevent over dependency, which would so mehow cast uncertainty for MontGras’ positioning strategy in the long term.Also, in order to pave the way for future expansion in premium segment, MontGras should keep records of the new marketing plan for Ninquen wines that if the targeting sales of 5,000 cases can cover the proposed GBP 20,000 and generate profit. In the highly fragmented US wine market, with regulatory three-tier distribution system, MontGras had to tackle business with importers, which are usually state-licensed wholesalers too. In addition, by the four prescribed criteria in choosing a countable partner importer, MontGras should be able to prevent the failures from unsuccessful previous partnerships.The first candidate of its partner distributor, World Wine Importers, a larger player that operated 200 brands with a 60-staff sales force, proposed to promote the Reserva line in a volume-oriented strategy with a price range of $8-$11; Cabo Imports, another candidate that operated 50 brands and a sales force of 35, offered a distinct proposal for MontGras that it intend to raise consumers’ perception towards MontGras’ quality and pric range also to broaden the return for both parties through setting a price range $8-$15, and it also intend to release the Ninquen line as a flagship product targeted a $25 retail price.Although the partnership with World Wine Importers seems more lucrative to MontGras in terms of the sales generated by large amount basis, however, simply adopt the results from simple additive questions is obviously not sagacious enough for Mr. Middleton. In general, Cabo Importers would offer a great stage for Reserva(60% of the total), and the newly released Ninquen as well. Thus, accepting Cabo Importers’ offer would be advantageous for MontGras’ market position in US market.

Fractional reserve banking dissertation The WritePass Journal

Fractional reserve banking dissertation Chapter 1 Fractional reserve banking dissertation Chapter 11.1 Introduction1.2 Research Aim1.3 Research Objectives1.4 Research Method1.5 Dissertation Structure1.6 LimitationChapter 3 Methodology3.1 Data Sources3.2 Methodology Approach3.2.1 Data Samples3.3 Selection of Research Methodology3.4 LimitationsRelated Chapter 1 1.1 Introduction Fractional reserve banking concepts, theories and a real life case of debate by the Bank of England Governor Mervyn King have been investigated in this dissertation from a perspective   differed to the mainstream. There have been controversy on the discussion on the nature and uprising of fractional reserve banking. Therefore, the author believes a need for awareness on the history and nature on subject is worth identifying. The approach mentioned above is expected to form a new angle on the issue investigated and conducting further insight for a more dynamic instead of a static framework in forthcoming research. Based on extensive reviews on texts, books, research papers and websites. Appropriately, from the literature review, the author would consider fractional reserve banking as a widely spread banking system in which allows banks to create money in a banking system by lending a fraction of its deposits   while keeping only a small fraction of the original deposit as a reserve available for withdrawal and daily operations. This kind of de facto banking operation system has been legit and practiced by all commercial banks. Accordingly, a vase amount of publications have been stating the goldsmiths were the inventors of this banking mechanism. In this dissertation, the author would be looking into the background of a brief history of fractional reserve banking in the 17th century, as this operation has been operating throughout the globe in every commercial banks for decades.   In addition, a critical review Fractional Reserve Banking as a system as a whole and its affects on our modern day society. And by explaining some common misconception on fractional reserve banking and full reserve banking. In addition, evaluating a case of speech by the Bank of England Governor Mervyn King and the Bank of England’s view on this banking system and concluding with some perspective on future development and reformation on the current fractional reserve baking system. 1.2 Research Aim The aim of this research is to investigate, identify and indicate the existing critical factors and problems behind the fractional reserve banking system in the UK by going through a critical literature review and a case on the Bank of England’s Governor Mervyn Kings’ speech on the subject and identifying possible reform suggestions. In order too achieve the research aims, the following objectives below have been set. 1.3 Research Objectives This research approach is expected to investigated and identify the background history, insolvency and possible reform suggestions in the current fractional banking system in the UK. It will mainly focus on critical analysis and literature review and case study on fractional reserve banking, full reserve banking, critiques on fractional reserve banking and possible reform suggestions from a financial and ethical perspective. In order too fulfill research approach, the research objectives have been created and summarized as follows: Firstly, identify the concept and background of fractional reserve banking, capital reserve ratios, full reserve banking and reform proposals by reviewing literatures. Secondly, find out the history and possible up rising of fractional reserve banking. Thirdly, distinguish misconceptions and critical analysis on fractional reserve banking. Fourthly, explore and recognize key factors and problems above the theories by critical analysis on the selected case study. Fifthly, perceive possible reform suggestions to the current fractional reserve banking system. 1.4 Research Method In order to achieve a high standard quality of result, it would be important to identify the research method and methodology. General business research stages will be followed in the research process. The general business research stages includes defining the objective, planning a research design, planning a sample, collecting data, analyzing the data, framing a conclusion and lastly, preparing the report (Zikmund,2003) The main research method in this research approach would be literature review. In order to maintain a high quality and thorough systemic research; gathering supportive information, theories and frameworks   includes published researches, academic journals, case studies, academic publications is necessary. 1.5 Dissertation Structure Chapter one is an introduction briefly introducing some background information, research aim, and objectives for this research approach. Chapter two largely focus on the relevant literature reviews to the research project which consists of history on fractional reserve banking, definition and concepts and misconceptions on the subject. The literature review is to identify supportive and relevant information to the research area and focus. Chapter three will be providing an overview on the methodology and research method selection, supportive software used for extensive comparative analysis and the chapter will also be identifying data formulation. Chapter four will be revealing the research result, findings and case analysis, which is supportive, and relevance to the further discussion. Chapter five will be concluding the research paper with suggestions for reform and points out critical factors uncovered in this research approach, and future improvement. 1.6 Limitation Because of exceptionally limited time in the whole research process, the result and quality of the research paper is therefore in constriction. On the other hand, a lack of up to date literatures and researches in terms of critiques on fractional reserve banking has inevitably increased the difficulty in acquiring expressive and reliable data in the systemic approach. As stated above, therefore the author would have a level of difficulties in obtaining the perfect research result. Chapter 3 Methodology 3.1 Data Sources The research frameworks are well organized and carried out accurately in order to achieve a research result as precise as possible. First of all, to understand the importance of the research methodology, the research process will be identified and explained. In this case, relevant literature review from all possible sources and formats from books, journal articles, thesis and the internet will be included as the primary source of data. The secondary, research data format would be using a case study as its function is to verify arguments from other sources and helps drawing views and debates on the nature of the subject. 3.2 Methodology Approach 3.2.1 Data Samples The method adopted for this research project involved extended on-site visits to Thomson One Banker and Emerald Journals. In addition to it, SSRN research database Accordingly, Thomson One Banker represents the most important data source. A relevant case from the data sources was carefully selected to achieve a better understanding of the factors and critiques on fractional reserve banking. The author also implemented additional press research to verify the data in the Financial Times and The Economist. 3.3 Selection of Research Methodology In this research paper, the author tends to apply case study approach and sources of data from literatures. Which emphasize on observing and reasoning as a result of understanding the nature of the phenomena in terms of expressing the observation the author’s point of view. The case study method is also known as the realistic analysis that studies a current phenomenon within its present-day and real life perspective involving various sources of data (Yin, 2003). Anderson (1998) added that the case study approach is about the exploration of contextual realities and dissimilarities between what was planned and what have actually occurred in terms of who, why and how things happen. As well, Edge and Coleman (1986) mentioned that the case studies enable researchers to gain high degree of confidence in their judgment and verdict, which as well improve the degree of humility. The case study approach is a common use of technique of corresponding to what, who, when and how things happen. Therefore, the case study approach is chosen in order to assist the author to deliver a conclusive debate. From a several source of supportive evidence, literature review and case study enables the author to look deeply into real life happenings. Furthermore, An explanatory case study offers the data and perception based on cause-effect relationships, responding to whom, why and how things happen in its natural context that includes the point of view of the participants (Kos, 1991). And throughout the methodology progress, it has been a great media of increasing the existing understanding of the processes by businesses and other organizations implemented, this is because it is a way of creating consistent and yet valid evidence. 3.4 Limitations Arising from the extensive case studies and literature reviews, the research methods can hardly be factually completed due to the limitations of the research approaches. There are at least three obstacles in obtaining unbiased references from the methods chosen. Potential inadequacies in this research include the large amount of data, which may have led to missing important data or overweighting some findings due to focusing on a particular and big set of data. Besides, it is possible that revisiting the data would reveal other issues and aspects would occur. Moreover, a research study generally is limited to descriptions of what the author gathered from the case study and literature reviews analyzed, which also limits the ability to generalize the results. On the other hand, the research study is time-consuming to gather and even so it takes lots of time to analyze as cutting corners on either of these aspects can probably cause to lower the value and credibility of the research paper. As a result, the author might or might not give valuable data in the time given. Besides, the author faces the challenges in representing of the information gathered. Every researcher has different ways of presenting the same set of data based on different styles and emphasis which leads the author to have difficulties in summarizing the data collected. Shionoya (1992) defines that methodology is known as the philosophical study of reason behind a prescribed use of methods. Consequently, studies of various definitions, concepts and theories are preferred to verify the functions and importance of methodology. This study correspondingly indicated the purpose for applying different methods and clarified the motive of a specific method which in terms of aiding in framing the particular discussion.   Consistently, this theory is considered as predictable and recognizable. As quoted from Easterby-Smith et al (1993), the discipline which investigates and evaluates methods of inquiry, of validation, of teaching etc., a theory within that discipline. It is important to pay attention that methodology is about method and not the same as method (Easterby-Smith et al, 1993). Accordingly, as there are different emphasis within methodology and method, this theory has distinguished the point on investigation and evaluation which has illustrated the methodology and method noticeably. However, in terms of the distinctive yet complex methodology, as the theories gathered and examined is the result the research in which that the real functions might influence the research, therefore, there are still many components to be considered within the research process. In fact, there are array of research methods available is widespread. Khairul (2008) mentioned that the choice of which method to employ is dependent upon the nature of the research problem. However, the actual suitability of a research method comes from the nature of the social phenomena should be explored (Morgan and Smircich, 1980). In substance, Remenyi and Williams (1993) presents as many as 20 types of qualitative methods and Creswell (1994) proposes basic methodological traditions of research namely ethnography, grounded theory, case study and positivism and post-positivism for phenomenological studies. In addition, Quinn-Patton (1987) offers various methods for consideration. Methodology unquestionably can be used as a decision-making procedure, which is carried out for guidelines of one or more analysis or suppositions. Khairul (2008) stated that a paradigm is a hypothetical design that likely to classifies the researcher’s reality yet one may not be aware of it. Consequently, there is a connection of theoretical decision making to strategies of collecting different backgrounds and different types of figures. Furthermore, the choice of which appropriate method to employ is important in terms of those available background information and figures. Under the circumstances, it is clear that every type of methodologies and methods has explicit and implicit research design. Accordingly, methodologies and methods shape the research process in terms of questions asked and answers received, as well it privileges specific ways of knowledge. In the main, paradigm and perspectives are taken adequate account in the framework of the research. Thus, research methodology is the way showing researchers conduct their researches. A paradigm is defined as a worldview representing people’s value judgments, norms, standards, frames of reference, perspectives, ideologies, myths, theories, and so forth, in terms of managing their thinking and actions (Gummesson, 1991). As cited from Leedy (1997), there are mainly two basic methodological traditions of research derives from the nature of reality, known as positivism and post positivism namely phenomenological. In order to maintain the analysis of the phenomena, sufficient information and precise elements might be required in positivist paradigm. Conversely, the use of several sources of information can help extensively in improving the validity and reliability of the research. By studying every aspect of the problem from as many angles as possible, and by using different sources of data, the case study research strategy is a powerful research tool in the hands of a capable researcher (Hodkinsons, 2001). It is believed that bias is everywhere but it can be minimized with following the steps as mentioned above.   The author understands that it is the crucial task in the research paper to reduce the bias level. Reference Admati, A.R., DeMarzo, P.M., Hellwig, M.F., and Pfleiderer, P (2010), ‘Fallacies, Irrelevant Facts, and Myths in the Discussion of Capital regulation: Why Bank Equity is Not Expensive’ Stanford Business School, mimeo. Arrow, K.J. (1951), ‘An extension of the basic theorems of classical welfare economics’, In Proceedings of the Second Berkeley Symposium on Mathematical Statistics and Probability, ed. J. Neyman, Berkeley: University of California Press, 507–32. Arrow, K.J. and Debreu, G. (1954) ‘Existence of an equilibrium for a competitive economy’, Econometrica 22, 265–90. Bagehot, W. (1873), ‘Lombard Street: A Description of the Money Market’, Wiley Sons, (reprinted 1999). Bank of England, (2009), ‘Financial Stability Report’, June 2009, available at bankofengland.co.uk/publications/fsr/2009/fsrfull0906.pdf Diamond, D.W. and Dybvig, P. H. (1983, 91(3)), ‘Bank Runs, Deposit Insurance, and Liquidity’, The Journal of Political Economy, pp. 401-19. Brennan, S., Haldane, A. and Madouros, V. (2010), ‘The Contribution of the Financial Sector Miracle or Mirage?’, available at bankofengland.co.uk/publications/speeches/2010/speech442.pdf Colangelo, A. and Inklaar, R. (2010), ‘Banking Sector Output Measurement in the Euro Area – A Modified Approach’, ECB Working Paper Series No. 1204. Debreu, G. (1951), ‘The coefficient of resource utilization’, Econometrica 19, 273–92. Fisher, I (1936), ‘100% Money’, Revised edition, New York: Adelphi Company, 1936. Friedman, M. (1960), ‘A Program for Monetary Stability’ New York: Fordham University Press, 1960. Haldane, A. (2010), ‘The $100 Billion Question’, available at bankofengland.co.uk/publications/speeches/2010/speech433.pdf Hellwig, M. (1995), ‘Systemic Aspects of Risk Management in Banking and Finance’, Swiss Journal of Economics and Statistics, Vol. 131 (4/2), 723-737. IMF (2009), ‘Global Financial Stability Report’, April 2009. Institute of International Finance (2010), ‘Interim Report on the Cumulative Impact on the Global Economy of Proposed Changes in the Banking Regulatory Framework’, available at ebf-fbe.eu/uploads/10-Interim%20NCI_June2010_Web.pdf Kay, J. (2008), ‘We let down diligent folk at the Halifax’, Financial Times, 24 September 2008 Kay, J. (2009), ‘Narrow Banking: The reform of banking regulation’, CSFI report. Keynes, J.M. (1936), ‘The general theory of employment, interest and money’, London: MacMillan (reprinted 2007). Kotlikoff, L.J. (2010), ‘Jimmy Stewart is Dead: Ending the Worlds Ongoing Financial Plague with Limited Purpose Banking’, John Wiley Sons. Lacker, J.M. (2010), ‘Real Regulatory Reform’, available at richmondfed.org/press_room/speeches/president_jeff_lacker/2010/lacker_speech_201 00301.cfm Miles, D. (2010), ‘Leverage and Monetary Policy’, available at bankofengland.co.uk/publications/speeches/2010/speech451.pdf Modigliani, F. and Miller, M.H. (1958), ‘The cost of capital, corporate finance and the theory of investment’, American Economic Review 48, 261–97. Pigou, A.C. (1920) ‘The Economics of Welfare’, 4th edition, London: Macmillan, 1932. Tobin, J (1987), ‘The Case for Preserving Regulatory Distinctions’, in Restructuring the Financial System, Federal Reserve Bank of Kansas City, 1987, pp. 167-183 Tucker, P. (2010a), ‘Resolution of Large and Complex Financial Institutions: The Big Issues’ available at bankofengland.co.uk/publications/speeches/2010/speech431.pdf Tucker, P. (2010b), ‘Shadow Banking, Financing Markets and Financial Stability’ available at bankofengland.co.uk/publications/speeches/2010/speech420.pdf Weitzman, M. L. (1974), ‘Prices vs. Quantities’, Review of Economic Studies, vol. 41, p.477-91. Wolf, M. (2010), ‘The challenge of halting the financial doomsday machine’, Financial Times, 20 April 2010.

Following Germany Essay

Following Germany Essay Following Germany Essay Following Germany’s Bread Crumb Trail In the German public, there was little acceptance that the Germans had been defeated in war. The higher commands, also known as the German High Command, claimed that the army had not been defeated in battle, they evaded responsibility for the defeat, and blame was attributed by many to the civilian elements, mainly Socialists, Communists and Jews. They wouldn’t accept the responsibility of the war or that they did anything wrong. The people continually grew resentful towards the reparations, which were perceived much harsher due to the German leaders’ deliberate misrepresentation. The reparations that the Germans had to pay were the rules to the Treaty of Versailles. It was a supposable set of 132 billion gold marks. However the actual amount they had to pay was 50 billion gold marks. It was stated that the 112 billion marks in â€Å"C bonds† were actually a strategy to fool the public into thinking they owed more than the real amount. (There was A, B and C bond s, they only ever planned on collecting the A and B bonds). They paid 20 billion gold marks, a worth of about five billion U.S. or one billion British pounds. The rest was in goods or assets. The economic problems that the payments brought, and with the already existing resentment with their imposition/situation. The reparations were considered one of the largest factors leading to the rise of Hitler and his dictatorship. In some of the history books revolving around Germany’s perspective of the Treaty argued that the Germans could have paid the reparations. But it was more the fact that they were unwilling to pay, not unable or incapable. They were one of the only/richest countries who had the money to pay the expenses of the war. In the 1920’s the Germans had two strands of foreign policy that were not mutually exclusive. The Fulfillment Politics went through the motions of the reparation hoping something would fail and lead to a

Nurse Graduate Challenges Essay Example | Topics and Well Written Essays - 2500 words

Nurse Graduate Challenges - Essay Example The transition of newly graduated nurses (NGOs) into professional service is on its surface, no different from the transition of a newly graduated teacher into becoming full-fledged professors. But an essential difference lies in the need for NGOs to alter their personal perceptions and shape them in accordance with their upcoming professional responsibilities (Heslop, McIntyre and Ives, 2001). Duchscher (2010) defines it as "consist[ing] of a nonlinear experience that moves the new practitioner through personal and professional, intellectual and emotive, skill and role relationship changes and contains within it experiences, meanings and expectations." This transition is also characterized as the evolution of the nursing student into hospital staff following four stages: (1) honeymoon, where the graduates are expectedly anxious to get a moving on their careers; (2) shock, where the professional value and intellectual credence of the graduates are forced to face the realities of the industry; (3) recovery, when the graduates begin to have a full rein on their careers and start to have the hang of things; and finally, (4) resolution, when the graduates are able to establish habits and form long-term goals (Kramer & Schmalenberg, 1978).This NG transition has been classified as the initial twelve months into practice where character transformations, perception changes, intellectual enhancement, emotional adjustment, physical development and even social maturity are attained (Duchscher, 2010).... Duchscher (2010) defines it as â€Å"consist[ing] of a nonlinear experience that moves the new practitioner through personal and professional, intellectual and emotive, skill and role relationship changes and contains within it experiences, meanings and expectations.† This transition is also characterized as the evolution of the nursing student into hospital staff following four stages: (1) honeymoon, where the graduates are expectedly anxious to get a moving on their careers; (2) shock, where the professional value and intellectual credence of the graduates are forced to face the realities of the industry; (3) recovery, when the graduates begin to have a full rein on their careers and start to have the hang of things; and finally, (4) resolution, when the graduates are able to establish habits and form long-term goals (Kramer & Schmalenberg, 1978). This NG transition has been classified as the initial twelve months into practice where character transformations, perception cha nges, intellectual enhancement, emotional adjustment, physical development and even social maturity are attained (Duchscher, 2010). Challenges Associated with Transition The main crisis in the transition of graduating nursing students into practicing or professional nurses lies in the difficulty to translate their numbers into the field (Duchscher, 2010). That is, the number of students that are apparently graduating is not equivalent, actually less than the number of nurses entering service in health institutions and hospitals. Somehow, a large fraction of the graduates opt out of the industry and take on employment in private facilities or even to some

A letter of divorce from Essay Example | Topics and Well Written Essays - 500 words

A letter of divorce from - Essay Example Have you any idea how humiliating it is for me to hear the other women talking about you, and looking at me with pity in their eyes? It seems to me that you are more interested in your art and your political slogans than in your loving wife and your poor child. In recent times you have provoked angry reactions from your supervisors through your meddling in political affairs. Instead of getting along with the powers that be, you have chosen to mock them, and this has brought disaster to you and also to your family. I ask myself, what was the point of all this time spent on writings? Has it brought us a decent place to live and a peaceful family life? Your seniority in the plant should have been rewarded long ago, but it is your own fault that others have been chosen before you. All of this shouting and wailing, and all the cartoons in the world, will not change the powers that be. I have had enough of being the laughing stock of the whole region, married to a man who does not know his place, and cannot understand when he is up against an impossible task. I don’t believe any of your promises any more. Sometimes I wonder if you are really married to your brush and inkstand.

Why does the United States have an inconsistent policy in the middle Essay - 2

Why does the United States have an inconsistent policy in the middle east - Essay Example It is argued that United States foreign policy should reflect the national values and the goals set up by the founding fathers of the U.S (Oren, pp.23).  The united states  have been on the receiving end towards its policies in the Middle East, a situation that has shifted from the last 200 years (Schuler, para.2). This paper  therefore  explores the reason for United States foreign policy inconsistency in the Middle East. Interest of United States in Middle East One of the reason the United States keep shifting goal post when it comes to foreign policy towards Middle East is that it has a legitimate interest in the region.  The presence of United States in Middle East commenced during the American civil war when the Ottoman Empire and the United States entered a treaty on trade and maritime law and this was merely to get oil from the region (Schuler, para.6).  The motive of foreign policy that was aimed at oil shipment and other trade suffered setbacks when there were ma jor shake ups in Saudi Arabia and Iran and this led to the shift of the policy to safeguard the interest of the United States.  The situation was further aggravated by the Iraq-Iran War which interfered with Gulf Shipment and this lead to changes in the foreign policy. The incoherent and inconsistent foreign policy towards Middle East is also a way of securing access to the region that has vital oil resources.  United States seeks to ensure a constant supply and open flow of oil and this has led formulation of foreign policy that supports corrupt and repressive royal family of Saudi Arabia who violate human rights in the country.  The need for open flow of oil also meant that United States up  to  1970s  supported  the corrupt and repressive shah of Iran (Kamrava, pp.198). This has led to the breeding of leaders that are not welcomed at home although United States strongly support them so as to accomplish its interest. The issue of balancing the national and domestic p olitical interest has also resulted in conflicting foreign policy in the Middle East. This has made it difficult for the United States government to formulate consistent policies towards the Middle East Region.  For example, due to the differences between the white house advisers and officials in the state department and pentagon led President Truman to formulate a reactive and inconsistent policy towards Palestine in 1947-1949 a situation that contributed to escalated tensions in United States relations with both Israel and the Arab Community (Hahn,pp.45).The level at which United States administrators have succeeded in safeguarding United States interest in the Middle East has  therefore  largely depended on the incumbent president. Securing Territorial Boundary in Middle East United States foreign policy has not been inconsistent in terms of maintaining the status quo of the Middle East territorial boundary (Oren, pp.35). This has led to support of other nations while sidel ining others.  For instance, there has  been  unqualified support for Israel with a view of maintaining the territorial boundary between Palestine and Israeli.  United States is offering economic and military assistance to Israeli and  these  incoherent policies  have created perceptions in the Middle East that is the main cause of injustices in the region.  Currently, majority of the Middle East countries view United States and Israel has  having  mutual interest or that Israel is a tool of United States foreign policy (Kamrava, pp.197). Global Superpower The position of United states globally especially after the Gulf war and the Cold war also led to the development of various foreign policies which were inconsistent and some of them generated anger and resentment in the Middle Ea

Htc Business Model Essay Example for Free

Htc Business Model Essay Executive summary Using Googles Andriod platform has given HTC a boost, but now the Taiwanese handset maker are vulnerable to underwhelming sales in America and Europe. Their hope? China. HTC only entered China in early 2010, much later than its established peers. It is playing catching up with international premium brands, such as Apple, Samsung and LG, where HTC is currently aiming to get a slice of the pie. However, the company is also facing stiff competition from local brands who operate at the lower price market. In this Global Marketing proposal, we propose several initiatives for HTC to grow its current 1% marketshare in the China mobile phone market, including new products for HTC to tap into the lower price market as well as localized promotion campaigns to sell phones in rural areas. It is time for HTC to sway away from satisfied with being quietly brilliant. Context analysis Company Background HTC Corporate, founded in 1997, was a relatively obscure Taiwanese original design manufacturer (ODM). Incorporated as High Technology Computer, HTC focused on manufacturing of computer notebooks. The company created the worlds first pocket size PC in collaboration with Microsoft in 1998[1]; it later developed the iPAQ, one of the earliest PDA for Compaq in 2000. HTCs close tie with Microsoft led them to develop XDA[2] in 2002, first ever smartphone operated on Windows. The company remained true to ODM principles when it produced smartphones by efficiently catering for carriers specifications and requests. HTCs ODM smartphones continued to generate profit margin as high as 20% compared to industry average of 5%[3]. According to Harvard Business Review, HTC shipped more than 70% of the worlds Windows smartphones in 2006 at its peak. HTC won a reputation for excellent smartphones. But it wanted more, and began to invest more in innovation before eventually creating its own brand in 2007. HTC set up a unit called Magic Labs[4], where engineers from various disciplines come up with lots of ideas, even if most were quickly discarded. From this unit bred several ground breaking ideas, including HTC touch, a touch screen device that appeared few weeks before Apples first iPhone; and first ever Android phone in collaboration with Google. Reaping from the Androids high penetration rate, the company experienced unprecedented growth from 2008 onwards and became the top seller of smartphones in America in 3Q of 2011, according to Canalys Research. HTC has recently eclipsed Nokia in market capacity and has climbed up to the no.3 spot for smartphones sold worldwide, behind Apple and Samsung. In terms of brand equity, the company has invested heavily in developing its own brand and broke into Interbrands top 100 Brands 2011[5] (no. 98) . China: Macro-environmental Factors Politics China remained a single party directed country since the founding of Peoples Republic of China in October 1949. Putting political ideologies differences aside, efficient decision-making is widely seen as a characteristic of Chinas political system. The profound changes that have taken place in various fields of this nation: from Deng Xiapings Special Economic Zone in the 80s to the economic leaps in the turn of the century. Inefficiencies in the political system such as corruption still exist today, but Chinas communist party has taken bold steps for reform. The party has embraced market socialist economy to lead China out of poverty and soar to one of the most powerful nations in the world. Economic Despite China has mounted new heights in her economy, outshining Japan as the second largest economy in the world, the slowdown in economic growth has not abated. The housing boom in the past decade is now over, implying that growth now weigh on heavy industry and local consumption. In the past, China has offered massive infrastructure stimulus, as it did to prop up growth following SARS and the global financial crisis. However, local governments have learned not to overheat the economy, as evidenced by the late 2011 credit crunch in Wenzhou[6]. Central government is expecting a moderate GDP growth of 6%, but China is due for correction in its property and possibly stock market. Social Chinas Communist Party maintained its strong foothold in the nation, as the country enjoyed a period of unprecedented prosperity in the past decade. As Chinas economy take flight, the number of local billionaires and millionaires grew by leaps and bounds. The wealth gap, at the same time, widened drastically. As a consequence, there have been several localized pro-democracy campaigns since 2011. Termed Jasmine revolution, citizens used social network site such as microblogs to organize public protests demanding fairness, housing and food – social issues that are often overlooked during economic boom. Such unrests were quickly put to rest as Beijing aims to mitigate any form of dissidents since learning the hard lessons from Tiananmen protests in 1989. Other than localized protests and occasional controversy in human rights, Chinas social order have been maintained. Technology China has sparked its technological boom since it gained accession to the world trade organization in 2001. Internally, China has developed a matured internet market which now boost one of the largest internet users in the world. In mobile phones, the market evidenced a dynamic growth due to the rapid development of mobile subscriptions and growing third-generation (3G) networks. China: Smartphone Market Industry analysis After Chinas telecommunications operators acquired 3G licenses, they formed several strategic alliances with mobile phone brands. For example, China Unicom has established alliances with Apples iPhone and Lenovos LePhone, whilst Motorola and HTC and strategic partners with China Telecom. Customer analysis According to government statistics in 2012, China has become to first country to top 1 billionThe cell phone users, a soar from 2010s 787 million users. The number of users is equivalent to 74% of Chinas population. That being said, only 14% of users are 3G users. Mobile phones are seen as a necessity, as customers regularly use phones for texting and micro-blogging. Competitor analysis Mobile phones are relatively consolidated in China, with the top five brands deriving nearly 72% of total retail volume stales in 2010[7]. Top five brands are Nokia (34.2%) , Samsung (18.1%), LG (6.8%), ZTE (6.3%) and Huawei (6.3%). Apple (1.4%) and HTC (0.7%) are late boomers in the market, with both companies having entered China in 2009 and 2010 respectively. According to market research by Canalys[8], international brands such as Samsung, Apple and HTC should continue to dominate in the space above RMB2,500 (US$400). Leading local tier-one brands, such as Huawei and ZTE, are diversifying beyond the entry level by launching a number of high-profile, flagship smart phones. As of late, Lenovo has made efforts to penetrate the low cost, rural market by introducing models starting from RMB700 (US$158). Company Analysis HTC in China HTC only entered China in 2009 and occupied a market share below 1% as of figures in 2010. Its strategy is to challenge Samsung and Apple as the biggest smartphone players in Mainland, but it also faces stiff competition from local brands such as Tianyu and ZTE Despite its geographic proximity in Taiwan, HTC started off late in China than in richer parts of the world largely because the countrys 3G structure was not as matured in 2009 as today. Targeting Positioning HTCs mission statement is â€Å"to become the leading innovative supplier of mobile information and communication devices by providing value-added design, world class manufacturing and logistic and service capabilities.† Whilst this may have been a successful formula over the past 10 years in geographic location, HTC is in danger of falling behind competitors in China. HTC currently has 10% of the market for smartphones costing more than RMB2,000 (US$320). Its strategy is to target those high-end customers who utilizes 3G network and appreciates international brand. As if HTCs Magic Lab works tirelessly to come up with numerous innovative products, HTC currently adopts a similar volume approach in its phones. HTC regularly pushes forward phones in the market. In 2011, when Apple had launched one new iPhone, HTC introduced fifteen new models. HTCs Challenge After a meteoric rise which placed it briefly atop the U.S. smartphone sales charts, HTC revenue as a whole in the first two months of 2012 was a staggering 45% down on last year. HTC has run afoul of punitive legal juggernaut Apple, which delayed the availability of HTCs handsets. Determined to avoid the fate looming over troubled rivals like Research in Motion, HTC saw a big revitalization push in China, championed by several flagship phones such as HTC One X and Evo 4G Lite. Sales in Europe have been dropping but HTC saw better than expected revenue in China. The rise of HTC in China despite its late entry could be partially attributed to their advanced operating systems with Android and excellent hardware, such as dual core processing units and friendly features where the phone rings louder when in a bag. But with competitors catching up hardware specifications overnight these days, can HTC sustain its China growth? The challenge of HTC faces is not neither simply in hardware nor software. HTC needs to formulate a marketing and branding strategy for China, as to fend off the fierce challenge by international brands (Apple, Samsung) and local players. Proposed Marketing Campaign For the proposed marketing campaign, we propose a bi-polar approach to target existing high-end customers of HTCs and also tap into the basic customers specturum, an area HTC has not entered so far. High-end customers HTC is currently focusing on high-end customers who are tech savvy, able and willing to pay for premium mobile phones. These high-end customers are currently up and coming professionals, live a fast moving lifestyle and mostly reside or work in first or second tier cities, such as Beijing, Shanghai and Xi Chuan. All of these customers have subscribed or are going to subscribe 3G network, in order to make the most of out HTCs smartphones. In addition to product quality and operating system, high-end customers nowadays also care about brand reputation and image. The proposed marketing campaign for HTCs high-end customers is therefore to enrich the brand experience and differentiate HTCs personality. Basic customers As mentioned earlier, 3G users accounts to less than 20% of Chinas mobile phones market. According to market analysis, local players, best represented by ZTE and Huawei, are more popular amongst price sensitive mass and lower-end customers. These basic customers reside in third tier cities or rural areas, demand basic functions for their phones and also aspires to own a smartphone one day. Product Designers collaborations are nothing new. Indeed, they are now a well-established marketing tool – as well as source of income. Standard Hotel Group in America has joined forces with the likes of surfwear brand Quiksilver to provide exclusive trunks and bikinis that guests can purchase in the groups resorts. HM, the Swedish fashion behemoth, took rise after asking Karl Lagerfeld, designer for Chanel and owner of Fendi, to come up with a special collection back in 2004. For mobile phones,it is no different story. RIM collaborated with Porsche design and launched a high-end luxurious blackberry in 2011. LG and Prada started working together in 2006[9] and continued to attract fashionistas for their crossover phones. For high-end customers, HTC should leverage connection with a renowned brand within the Chinese community and produce collaborate products. Nike would deem to be an appropriate choice, given the brand is held in high regards among Chinese and its innovative brand image aligns with that of HTCs. Nevertheless, Nike has strong connection with Apple as Nike currently produces Nike+ a tracking device that connects an athletes performance data with iPhones, iPods etc. If there is a brand for up-and-coming professionals which matches HTCs pricing and targeting strategy, Adidas would be a great fit. Rather than choosing a luxury brand such as LVMH or Gucci, a partnership with Adidas could not only appeal to the sports lovers, but also be perceived as socially acceptable. Partnering with luxurious goods might risk further alienation as the wealth gap widens in China. Adidas is actively investing on its mi adidas platform that rivals Nike+. The sports company enjoys a good reputation in China after sponsoring Team China in Beijing Olympics, and its innovative roots in products and designs could enrich the HTC brand experience. For basic customers, HTC could build 2G or even very basic 3G phones to attract the mass. With much reduced functionality and a lower price point, HTC could attract the 80% users who have not yet subscribe to 3G network. While the simpler handsets should have less fancy functions, embodying the HTC names mean that that the phones should still be innovative. HTC could be more localize with these phones by having local functions such as Chinese keyboard and improved durability that adapts to environment in rural areas. Perhaps basic phones could have a brighter screen for users to view the screen easily in open rural areas, or made in anti-sand materials as desertification is common in northwest China. Aside from hardware reengineering, HTC needs to redesign its software capabilities. HTC is relatively weak in content when compared to rivals such as Apple. It has no plans to launch its own app store, preferring instead to reply on Android marketplace and its apps. HTC acquired French content provider Abaxia in June 2010[10] to develop innovative apps for its devices. Recently, it has installed digital map apps in HTC Sense interface. Currently, there is a market gap in smartphone manufacturer originated apps in China. Almost all of the apps available on Android/iPhone system are developed by individual software company. HTC could potentially develop operating system with apps linked to popular Chinese social media sites, such as QQ and Sinas Microblog. Price HTC should continue to target upper tier price points for its high end customers. Its currently price point closely resembles Apples and Samsungs, averaging around RMB2,500 (US$400). The high price setting strategy further illustrates HTCs ambition to compete with the international brands but the company could consider undercutting its price by a fraction, say less than 10%, than the leaders so as to gain stronger market share. Price reduction should not be advertised aggressively, as it might signal a loss in quality. For products in the lower end market, HTC should try to be a price leader in the arena. Lenovo markets its cheaper line of phones around RMB700, and HTC should try to undercut Lenovo. It is important to capture the basic customers first, with the hope that HTC could persuade basic users to switch to more expensive phones over time. Place According to Economists, HTC now as 2,300 authorized retailers in China. Apple has 3,500 – not withstanding its flagship Apple store and website – while Nokia and Samsung have 9,000 each. HTC could open more shops by granting authorized retailers license, but it is easier said than done as brands jostle retailers for shelf spaces. Rather than investing heavily in opening its own shop, HTC could form a strategic partnership with popular online shop Taobao or Alibaba to reach customers in the second or third tier cities to compliment its e-shop. Further place promotion could been referred in HTC ambassador campaign in People section. In first tier cities, HTC could theoretically leverage on Adidass store presence and distribution network. Nonetheless, HTC should adopt a selective approach by opening flagship store that can illustrates its customer experience. Promotion In HTCs incumbent global marketing campaign, the company slogan is quietly brilliant. HTC commercials do not focus on the precise functionality of their handsets but the way people use them. The concept itself is intuitive, but the campaign is not as much advertised in China as other places – the slogan does not even has a Chinese translation. As a result, HTCs promotion in China is product focused. HTC One X advertisements were filmed where a photographer takes pictures with HTC phone while skydiving – stressing the superior camera quality of the handset. To revamp the promotion campaign, HTC should first come up with a better slogan for China or even for its global campaign. Stressing on the way people interact with HTC cell phones is a good idea, but conceptually the slogan could be more straight forward – Nokias connecting people or LGs life is good are good examples. For China specifically, HTC needs to build on build on enriching users experience. Yan Siqing, chief operating officer of China Telecom said HTC grew rapidly despite its late start because it provided a â€Å"good user experience†. Nationwide promotion campaign should focuses on how HTC helps people to capture their moments in life. Whether is at work, in sporting moments or vacation, a user-friendly HTC handset is always there to make things happen. People Simliar to Unilevers â€Å"Shakti Revolution† to help women in rural India to become entrepreneurs[11], HTC could foster partnership with non governmental organisations, banks and local counties, to promote handsets at rural areas through employing HTC ambassadors. Ambassadors are underpriviledged residents in country sides and they are invited to become direct-to-consumer sales distributors for HTCs basic handsets for second or third tier cities. Contrary to normal mom-and-pop shops, HTC should provide training in selling, commercial knowledge and bookkeeping to help ambassadors become micro-entrepreneurs. This proposal could not only expand HTCs reach in the lower tier markets, but also been seen as a socially responsible act of goodwill. [1]Kim R. Yoffie D., HTC Corp. in 1999, 8th Dec 2009, Harvard Business Review [2]Sourced online: http://xda.o2.co.uk/ [3]Kim R. Yoffie D., HTC Corp. in 1999, 8th Dec 2009, Harvard Business Review [4]HTC: The brand from no where; The Economist, 7th Apr 2012, sourced online from [5]http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx [6]Wolfe A, Gurushina N Gassambe I, China Outlook: The Tao of Hard Landing, 28 May 2012, Roubini Global Economics Report [7]Mobile Phones in China, Category Briefing, 19 Sep 2011; Passport GMID [8]http://www.digitimes.com/news/a20120619PR203.html [9]http://www.gizmag.com/lg-prada-collaborative-phone/20862/ [10]http://www.ubergizmo.com/2010/06/htc-acquires-abaxia-to-strengthen-its-software-capabilities/ [11]http://www.unilever.com.au/sustainability/casestudies/economic-development/creating-rural-entrepreneurs.aspx