The Taming of The Shrew Themes

'The Taming of The Shrew' Themes Lets examine the two major themes that drive Shakespeares  The Taming of The Shrew. Theme: Marriage The play is ultimately about finding a suitable partner for marriage. The motivations for marriage in the play vary enormously, however. Petruccio is only really interested in marriage for economic gain. Bianca, on the other hand, is in it for love. Lucentio has gone to great lengths to win Bianca’s favour and to get to know her better before committing to marriage. He disguises himself as her Latin teacher in order to spend more time with her and to gain her affections. However, Lucentio is only permitted to marry Bianca because he has managed to convince her father that he is incredibly rich. Had Hortensio offered Baptista more money he would have married Bianca despite her being in love with Lucentio. Hortensio settles for marriage to the widow after his marriage to Bianca is refused. He would rather be married to someone than have no one. It is usual in Shakespearian comedies that they end in marriage. The Taming of the Shrew does not end with a marriage but observes several as the play goes on. Moreover, the play considers the impact that a marriage has on family members, friends and servants and on how a relationship and bond is formed thereafter. There is a form of elopement where Bianca and Lucentio go off and marry in secret, a formal marriage between Petruccio and Katherine where the social and economic contract is key, and the marriage between Hortensio and the widow which is less about wild love and passion but more about companionship and convenience. Theme: Social Mobility and Class The play is concerned with social mobility which is ameliorated through marriage in Petruccio’s case, or through disguise and impersonation.  Tranio pretends to be Lucentio and has all the trappings of his master while his master becomes a servant of sorts in becoming a Latin teacher for Baptista’s daughters. The Local Lord at the beginning of the play wonders whether a common Tinker can be convinced he is a lord in the right circumstances and whether he can convince others of his nobility. Here, through Sly and Tranio Shakespeare explores whether social class is to do with all the trappings or something more fundamental. In conclusion, one could argue that being of high status is only of any use if people consider you are of that status. Vincentio is reduced to a ‘faded old man’ in Petruccio’s eyes when he is encountered on the way to Baptista’s house, Katherine acknowledges him as a woman (who could get any lower on the social strata?). In fact, Vincentio is super powerful and rich, his social status is what convinces Baptista that his son is worthy of his daughter’s hand in marriage. Social status and class are therefore very important but transient and open to corruption. Katherine is angry because she does not conform to what is expected of her by her position in society. She tries to fight against the expectations of her family, friends and social status, her marriage ultimately forces her to accept her role as wife and she finds happiness in finally conforming to her role. In the end, the play dictates that each character must conform to his position in society. Tranio is restored to his servant status, Lucentio back to his position as a rich heir. Katherine is finally disciplined to conform to her position. In an additional passage to the play even Christopher Sly is returned to his position outside the alehouse having been stripped of his finery: Go take him easily up and put him in his own apparel again and lay him in the place where we did find him just underneath the alehouse side below.(Additional Passages Line 2-4) Shakespeare suggests it is possible to cheat class and social boundaries but that the truth will win out and one must conform to ones position in society if we are to live a happy life.

apple inc. essays

apple inc. essays President Apple was founded in April 1976 by Steve Wozniak, 26 years old, and Steve Jobs, 21, both college dropouts. In 1976 Wozniak was working on the Apple I computer, without keyboard or power supply, for a computer hobbyist club. Later that summer, Wozniak began work on the Apple II, designed to appeal to a greater market than computer hobbyists. Apple's professional marketing team placed the Apple II in retail stores, and by June 1977, annual sales reached $1 million. In 1979 Apple introduced the Apple II+, with far more memory than the Apple II and an easier startup system. By the end of the year sales were up 400% from 1978, at over 35,000 computers. In December 1980, Apple went public. Its offering of 4.6 million shares at $22 each sold out within minutes. A second offering of 2.6 million shares quickly sold out in May 1981. The Apple III was well received when it was released in September 1980 at $3,495 but the Apple III never sold as well as the Apple II. It was discontin ued in April 1984. Unfortunately, the Lisa did not sell as well as Apple had hoped. With the failure of the Lisa, the Macintosh was seen as the future of the company. It was launched with a television commercial in January 1984. The Macintosh computer finally moved Apple into the business office. Corporations saw its ease of use as a distinct advantage. By 1988, over one million Macintoshs had been sold. Now, Apple designs, develops, produces, markets and services microprocessor-based personal computers, related software and peripheral products, including laser printers, scanners, compact disk read-only memory drives and other related products; and manufactures communications products that connect Apple systems to local area networks, connect the Macintosh to other computers and integrate the Macintosh into various computing environments. The stock prices, sales and market share were shown in Exhibit 1, 2 an...

Promotion & Information Systems Essay Example | Topics and Well Written Essays - 500 words - 1

Promotion & Information Systems - Essay Example The use of social networks and location based services have opened a door on the privacy of individuals that can be exploited by advertisers, but also by those who have ideas that can use that information for criminal purposes. Location based services are designed to provide information based on tracking the location of the user through the use of the cell phone. Several services can be provided through location based services, including turn-by-turn navigation or finding someone or something. GPS navigation allows the user to have a moment by moment update of how to achieve finding a location. Using location based services to find a specific need, such as asking the application to find the nearest business that provides a certain product or service, allows for quicker mobility and access to businesses. The technology is engaged as the user’s location is stored through a location provider object which is then configured to the specification of the builder of the application in order to react in a way that creates a benefit for the application that is being created (Fitzek & Charaf, 2009, p. 199). The use of the website Twitter has been designed to provide a short description of what is being done by the user so that followers can know what they are doing at any given moment. Foursquare, however, has developed the use of business and services and the reporting of that use so that networks of friends are updated regularly into a game that rewards users with badges and sometimes free goods and services from businesses based on the reported use of those businesses through the website combined with the application on the smart phone. According to Levinson & Gibson, (2010) using the gathered information about a competitor and its patrons can provide a business with the ability to contact those patrons and provide a special Twitter coupon in order to divert users of one business to your own competing business.

Philosephy Essay Example | Topics and Well Written Essays - 500 words

Philosephy - Essay Example He also intends that his work will be used by anatomists of reason away from historical knowledge. Because the content of his work is something new, Kant contends that the time for philosophical historians will come after critics and anatomists are done with their work. His intent behind writing this essay is to show that metaphysics requires openness in order to get fresh insights, rather than its reduction to something already known in scientific circles. Simply, Kant intends to restrict metaphysical investigations to the knowledge and experience that will make it actual or possible. The question on whether a science is possible shows that there is doubt about its actuality. The metaphysics that Kant refers to is only possible through virtue of its existence, as well as what he calls illusionary knowledge, which works to render it unviable as a science. Kant proposes several conditions that must be satisfied for a possible science like metaphysics to become actual science. He contends that possible science must have universal recognition with its validity being a major feature. He also says that possible science must have lasting recognition with featured acceptance in order for it to be considered actual science, while it should also undergo continual advancement and cumulative progress. Finally, possible science should also possess standards of knowledge that aid in discrimination of ignorance. There needs to be a careful and accurate investigation of pure reason’s existing critique, which, if absent, should render all pretensions of the possible scienc e impractical. The modern idea of science is that there should be knowledge that is experimentally verifiable and methodical, which are the critical factors and conditions of an actual science. Kant argues that it is no possible to extend knowledge to speculative metaphysics, which is a super-sensible realm in his words. He argues that

In what ways were racial tensions intensified in the South during the Essay

In what ways were racial tensions intensified in the South during the Jackson Era How did the political parties respond Explain why - Essay Example Jeffersonian democracy sufficiently served the interests of a group and class of southern and western frontiers including the emerging class of urban workers. The policies introduced by Federalist Party were still common among minority of Americans who still supported the position of the federal government in reviving the economy (Remini 125). The second two-party system emerged slowly while the Republicans began engaging in regular conflicts over several issues. The followers of John Quincy Adams and Henry Clay, who demanded that the federal government still required putting more efforts in a developing economy, became known as National Republicans (Remini 143). The followers of Andrew Jackson, Democratic-Republicans, became Democratic in 1828. During Jackson’s era, his contentious personality and controversial policies created no chance for reconciliation with the National Republicans (Remini 145). Half-way his second term, the rebelling group defected from the party, and became known as the Whig Party led by Henry Clay and Daniel Webster. The Democratic Party controlled the federal government as from 1828 to 1860, before losing two presidential elections to Whig Party (Remini 131). The democrats soon became the main supporters of slaveholders in the south. Other parties such as Whigs, The Free-Soil Party, the political arm of the abolitionists and the Liberty Party strongly opposed the Democrats (Remini139). The development of new Republican Party that called for the abolishment of slavery, and entry into slave-free states, and to reduce the influence of slave-owners in the federal government, saw them overpower other political parties including the Democratic Party (Remini

Development Of Cruise Industry And Time Sharing

Development Of Cruise Industry And Time Sharing Abstract Since the last ten years the market has seen an extensive growth in the contemporary cruise industry and there has been an increase in customer research on the innovative naval design ideas, lengths of the cruising ships, including splendid destinations on the global scale, including on-board and on-shore activities, as these are the plans that can help the people in getting the vacations they want. OBJECTIVES This paper will attempt to explore Cruise Market Timesharing along with important market predispositions, and important and valuable markets for the cruising business. The paper will also explore the competitive nature of the cruising industry along with the major competitors in the cruising industry also taking into account the leading business strategy. INTRODUCTION Development of Cruise Industry Cruise industry symbolizes a small part of the vacation business environment which itself is a very small portion of the leisure business. The cruise industry is attributed by extraordinary value proposition, great demand, favorable guest demographics, high guest fulfillment rate and positive supply vs. demand balance. The business has seen a large development over time and it is anticipated to grow more in the following years. Though, in 2009, the development in business has turned down, but it is anticipated to lift up again as the global economy improves progressively from the recession. Seeing the development potential in cruise industry, the number of competitors has raised and the existing competitors will be growing their capabilities in the following years. (Middlemiss McNulty, 2007) The cruise industry has its roots dating back to the 1970s and this is the era that has been seen an enormous growth in the North American industry. It has been seen that there has been an increase of popularization that is considered as a key factor in the tourism sector with an increase in the cruising business becoming an important economic factor. Cruise industry is an important example of the globalization having many destinations all around the world, the customers of cruising industry belong to various countries as well as the employees of the cruising industries are from various continents. In addition to this an important fact is that in the past there was an increased level of detachment from the rest of the societies and the countries that are now reduced along with an increase in an economic, legal, ecological and social implication. A crisis-resistant industry with a varied offer of airlift choices and ports that are more modernized have made people choose cruising as an option for having vacations as there is an increase in the consumers knowing the fact that cruising is more relaxing, eventful and an adventurous choice for more than a million consumers coming in to cruise from global destinations. Cruising is now considered as a dynamic business that has been known for an increase in the products that it has offered with a development in potential markets. As observed there has been an average 8.5% increase in the annual growth in cruising industry since the last 20 years, with an addition of almost 90 million passengers since the 80s. the reports have suggested that more than 60% of the current customers have been generated in the last ten years . since that time there has been no slowing down as there were more than 13 and 13.5 million passengers between 2008 and 2009 as compared to 13 million in the year of 2007, and these increases are also being observed in the coming years. An important part to be considered in the case of cruising industry is the capacity and since the last ten years and more there has been an increase in the capacity of cruise industry. The history has it that there were only 40 cruise ships in 1980s, with an addition of 80 vessels in the 1990s, with a 40% increase between the years of 2000 and 2005. These years these fleets have joined newly designed ships that have caused a 25% increase in the cruise ships. Recently there has been an increased investment in newer and more innovative ships that have a capacity of more than 3,000 passengers. These ships promise to offer lower shipping and cruising rates thereby helping in developing a better economy of scale . Some of the activities that are offered by these ships include multi-story shopping centers, cafes, restaurants, art galleries. Thereby these ships offer more than just the cruising experience to the customers. In the case of cruising ships it has been seen that there is a fleet that has a capacity to carry more than hundred cruise ships having the capacity of carrying more than millions of passengers. These ships travel and cruise through many geographical locations on the global scale that can cover more than 500 destinations worldwide. Of these, these days, Caribbean cruises are the most popular ones, than the Mediterranean cruises and European cruise ships that have reached destinations that include Barcelona, Athens and the Greek Islands, Amsterdam, the Scandinavia Fjords, Helsinki, and San Petersburg. However, the North America is the main market for cruise trade. Though the area signifies the most mature marketplace of cruise business, with mainstream of travelers originating from the United States, it is still immature with large potential. Therefore, business players are working to raise their ship capabilities and lower berth capabilities to fulfill the increasing need of the business. Europe is the 2nd largest marketplace after North America, symbolizing the fastest developing marketplace. The European cruise business continues to boost its share of the international cruise marketplace, with United Kingdom being the biggest shareholder in the European marketplace. (Anonymous, 2006) The major strengths of the cruise line market are its extreme desirability among customers. Cruises attract to the US citizens desire of adventure. The 2nd strength is that cruise lines industry has demonstrated a great capability to modify their product to fulfill famous social trends and extend into untapped marketplaces. The current trend to present a large range of entertainments and the current fame of Theme Cruises has been a worthwhile asset. The presenting of different priced cruises is also sign of the industrys capability to change and as a consequence expand their marketplace. The spreading out into foreign marketplace is further proof of this strength (Mancini, 2003). The cruise line market has shown the capability to not only discover new marketplaces, but to take over them as well. And the final benefit is that the cruise line business operates at 100 percent capacity. The international cruise business is now looking towards Asia as a key development engine. The Asian cruise industry is increasing at a good growth pace. With the increasing middle class group and the growing interest of individuals in cruising businesses, this area gives ample development potential for the players. Being among the top ideal destination for passengers, the Australian and Singapore cruise market can witness large development in upcoming years. With an increase in the business of the cruising industry there has been an increase in the demand of better organizational structures and better planning and strategic structures that can increase competition on the global scale. These competitions are based on the potential markets that are being focused and that have been able to generate higher revenues with an addition of the markets from North America and Britain. Safety and Security Recently it has been found that the number of tourists worldwide who hire cruise vacations stands at approximately 13.4 million, symbolizing around 1.8 percent of the total global travel market, as anticipated by the World Tourism Organization. Roger Cartwright and Carolyn Baird, 2007 also mentioned that the far from being disheartened at this existing level of market portion, the business fully identifies the opportunities ahead as players expand into modern forms of cruises (containing the niche budget option); set their objectives on various demographic groups; and, head for new waters. (Cartwright Baird, 2007) Within one year there are more than 13 million passengers who enjoy the cruising each year and the main aim behind these cruises is to ensure the safety and enjoyment of the cruising customers. The help of extra protection provided by law enforcement agencies, FBI and U.S. Coast Guard, ensures the safety of the customers. In order to maximize the protection of the customers there are numerous codes that are to be followed by the cruise lines. CLIA policies have been recently approved that ensure an increased level of security. On an annual basis an examination known as Control Verification Certificate examination is conducted by the U.S. Coast Guard. An important part of the cruising industry is a Security Committee that is composed of security officers. These security officers are responsible for meeting the law enforcement and intelligence agencies in order to discuss the issues that relate to ship security and intelligence assessments. Competition in Cruise Industry Currently the cruise line business has been undergoing a period of huge development over the last 10 years. By some calculations, the cruise market in US alone has earned over $32 billion during 2005. Such income makes sure that the cruise business remains one of the very competitive across all marketplaces. Even smaller marketplaces have been experiencing a boost in cruise business operations. The Canadian marketplace has seen some ports increased over ninety cruise ship callings on a yearly basis and this is a large amount of traffic for a conventional smaller market. Therefore, the competitive profile for the business has boosted in terms of market share and competitive contention. (Dickinson Vladimir, 2007) These days it has been seen that the cruise shipping volume is smaller as there are barriers associated with the entrance and exits along with higher costs of selling and purchasing the cruise ships. In addition to this there are higher investments needed in the managing cruise lines as there are influences of these purchases on the multiple strategies related to organizational and management of these cruise lines. Important actors that have been identified in the case of increased and changing bargaining power and capability of the cruise industries in order to gain advantages of better economies include the size of the market that is effective in two different ways; a) There are a lesser shipbuilders and technology developers in the cruising industry that are able to accept the prices that are offered to them; b) There are a large number of suppliers and equipment thereby there is a great choice of bargain; Thereby there are a lesser number of companies left that are more vary of the potential threats that are faced by the companies for the clientele in order to provide the customers with options as improved vacation strategies, sightseeing vacations, including thematic parks. There are many opportunities that have caused planning diverse strategies that can help the specialization in specific areas of business. Newly designed strategies have also helped in the development of better cruising products that help to serve massive consumer markets. There has been a great change in the marketing strategy along with a great change in the brand image that has caused an improvement in the commercial environment. DISCUSSION The cruise industry has been seen to be threatened by such events as Achille Lauro hijack in 1985, the Iraq and Kosovo wars, and September 11 attacks, and these include the process of restructuration and merging in the cruising sector. Among the cruising companies, Renaissance Cruises was among the first ones to file for bankruptcy in 2001, after this American Classic Voyages and ten well-known brand names, a result of which there was a cease in operations thereby leaving the market open for the largest cruise companies that include Carnival Corporation, Royal Caribbean Cruise Limited and Star Cruises. The Carnival Corporation, having a headquartered in Miami and London is considered as a leader in the cruising industry. This is the company that has over 12 cruise brands in North America, Europe and Australia operating more than 89 cruise ships, along with more than 65,000 shipboard employees and 170,000 guests all around the world. It has been seen that the corporate offices of some of some of the cruise companies are located in the United States and Europe as the clients of these organizations. The companies have their fleets registered in the countries as Panama, Bermuda, Liberia, and Bahamas. Some of the main revenues that are generated in this case are from the passengers and by the help of maintaining the clients that helps in the financial stability. On the other hand, it has been seen that the cruise fares play important roles in the commercial relations of the cruise industry. These days there is an increase in the number of items and services provided by the cruising ships for the customers. For instance as compared to the older days there is an increased number of spa and personal care services, shipboard stores and boutiques, photography departments and art auctions at prices that have been the cause of an increased competition. Some of these services are offered by the concessionaires and subcontractors. Other than these there are some Cruise companies that have started to introduce varied practices in order to build the customer base that makes them spend more money. These services include cybercafà ©s, satellite telephone services, restaurants and bars, and diverse revenue-generating schemes in passengers cabins that include the interactive multimedia and TV, minibars. One of the main aims that are linked with cruising includes relaxing and having a vacation whereas there is one class of consumers that are more into enjoying all kinds of services that are being provided along with enjoying all the destinations. Thereby there has been an increase in the kind of activities that are being offered at the cruise ships that include gambling, videogames, adventure sports, computers, culinary workshops, and virtual reality centers, theme nights and so on. On the other hand it has been seen that passengers on the cruise ships are also encouraged to participate in an increasing number of onshore activities. The marketing campaigns of these activities on the ships began in the 1980s and since that time there has been an increase in the number of excursion tours and port lecturers, contracted with local concessionaires and tour operators so that later on it can be sold to passengers onboard. Cruising may last for several hours as the time increase when there is anchoring and the ship is docked. These dockings also provide different themes and a number of activities that include sightseeing, as there are sites that include natural, ecological and bio spherical locations. Along with these the destinations include wildlife viewing; adventure sports excursions, adventure tours, along with diverse environments that include natural environments; and historical places and cultural tours, museums and monumental heritages. It has been seen that these days the cruise industry has been able to maintain good relationships with the land-based tourism industry. In addition to this the bargaining power has also increased in the recent years and these have impacts on the services and these bargaining powers have also provided additional income from selling of such products and services. It has been estimated that there is an additional income associated with an arrangement of the On-shore excursions and visits to ports for many cruise companies. Thereby as a service it has been seen that passengers are provided with a map from which the passengers can select their destinations. These maps also include service shops that are associated with the cruise shops along with commercial establishments in a specific area.. In the year of 1990, it was seen that there were changes in these strategies provided to the passengers as there was an introduction of the concept of Private Island. This concept was developed by Norwegian Cruise Lines and was later on adopted by other companies that were providing the cruising services in the Caribbean waters. These strategies have been the cause of additional incomes for these companies. Newer cruise companies have an additional control over some shops. Other than onboard revenue, there are many alternative ways by the help of which cruise industries are making money having better economic results as there has been an increase in the economies of scale and there has been an improved in the management systems. Economic scales have also shown changes in the case of cruising industries as there has been an increase in the port-related activities with an increase in the port based activities. Thereby ports are now the source of an increased incomes even since the 9/11 attacks, as there has been a redesigning of the cruise routes as these routes are now closer to United States. These changes in routes have now caused a great change in the market trends in the case of Caribbean cities that have offered a reduction in the port charges. One of the most important facts in this case illustrates the fact that cruise companies are now playing important roles in an economic development along with a port facilities and infrastructures. Future Trends Within a short time, there has been an increase in the potential growth of cruise industry with an increase in the capability to move ships and fleets with an increase in the cruising demands. There has been an increase in the fuel price in the face of economic crisis, an increase in the terrorism, along with an increase in the political instability have been some of the most important challenges that are being faced by the cruise industries. Since the last ten years, cruise companies have ordered new and improved ships on the daily basis. On the other hand, the new ships that have been ordered are the ones that the new ships have added additional 20 billion dollars with an addition of 85,480 berths in the cruising market. It has been estimated that until 2012 there will be an addition of 4.2 million passengers. On the other hand, cruising companies including Royal Caribbean International have been ordering more innovative and luxurious ships that have additional capacities that also include Genesis-class vessels, and these have the cost of around $1.65 billion. On the other hand it has been seen that these new ships have an additional capacity of 5,400 passengers and 2,100 crewmembers. However one of the main changes that have taken place is that there are slower economic changes that have caused reconsideration in the business having a control over the costs and a reduction in the costs. But there have been some studies carried out by the financial analysts and they have argued that there will be no effects of these economic changes on the passengers. There have been many arrangements made by these companies with additional fleets that are equipped with more innovative services and technologies. These services promise better services to the passengers as there has been an increase in the innovative ships that can offer better services and better environments to the passengers. Many cruise executives are convinced that the current economic situation has an advantage on the cruise companies. CONCLUSION It has been seen that the cruise companies is now a more competitive market business. There has been an increase in the development of the cruise business with an increase in the business competition with latest and more innovative ships and improved technology. With this there is an addition of many clients and customers that have become more demanding with increased demands of 24 hour entertainment. There is an increase in the strains that are being faced. There is a need to increase the clients as these clients are the only source of profits as there is a need to market share and sales volume. Thereby there is a need of new clientele that can help the cruise industry to compete with greater and better challenges. These days it has been seen that the companies are now competing for new Asian markets , Middle East, Amazon and Brazil, Greenland and the Antarctic regions, as it has been realized that there are regions that offer better prospects for profits.

Wordsworth’s Composed Upon Westminster Bridge, September 3, 1802 Essay

Wordsworth’s Composed Upon Westminster Bridge, September 3, 1802 The sonnet, â€Å"Composed Upon Westminster Bridge, September 3, 1802,† shows Wordsworth’s appreciating the beauty of London and demonstrating it as â€Å"emotion recollected in tranquility.† It’s characteristic of his love for solitude that it is set in the early morning when there is no bustle and noise. Wordsworth is in awe of the scenic beauty of the morning sun radiating from London’s great architectural marvels. However, there are numerous religious connotations throughout this poem. This is indicated in his choice of the words: â€Å"dull,† â€Å"soul,† and â€Å"majesty† in the following lines, â€Å"Dull would he be of soul who could not pass by A sight so touching in its majesty; This City†¦Ã¢â‚¬  The word â€Å"majesty† portrays â€Å"This City† as anointed by God to represent his kingdom on Earth. Dead in spirit would one be if he of she was not moved or appreciated its beauty. Wordsworth also uses the word â€Å"temple† a few lines down. He could have written church. The word â€Å"temple† was used to enhance the belief that the city was chosen by God. ...

Market Strategy Analysis on Montgras

Hung-Chang Huang 1467751 Case Questions: MontGras 1. (a) To what extent can MontGras control its own market position, as opposed to being dominated by the country-of-origin effect, and be perceived as a â€Å"Chilean Wine†? MontGras, the export-focused winery that was founded in 1992, unlike many other Chilean wineries, actually possessed a considerable control on its own market position in the late 1990s and early 2000s.Although the overall consumer perception towards Chilean wine products indicated that they need to put more efforts to build a solid image globally and that their major advantage is the low price, the situation might not necessarily hurt MontGras’ current market position if and only if the management the link between the decision to adopt the quality strategy, rather than volume strategy, and the fact that Chilean wine lacked a proper image.By pursuing quality-oriented strategy, MontGras is able to further cultivate its brand awareness as a result of th e success of the ultra-premiums(Ninquen line) and the super-premiums(Reserva line), and to eliminate the inefficient cost spent on the joint effort with Chilevid aimed at building a stronger image for the entire Chilean wine industry.Consequently, the problem of country-of-origin effect was, in fact, not significant enough that hampered MontGras’ marketing position as long as the company is fully understand what the appropriate marketing strategy is and adopt it with regard to different market ecologies of MontGras’ export destinations. (b) What implications does this have for marketing strategy? With the worldwide overproduction of vintages, competitions of wines in all segments were predicted more intense, especially in the basic segment, which traditionally accounted for nearly half of the market share of many countries, and 55% of MontGras’ total product in 2001.This indicates that already saturated basic segment, with the smallest gross profit margin for al l the players within the segment, would become a less and less lucrative red ocean. On the other hand, with the recognition that the country-of-origin effect does not incur severe damage to the company as anticipated, MontGras is able to reallocate its advertising expense through emphasizing on the brand, or on the product lines instead of building a stronger image of country-of-origin that would consume a huge portion of its dvertising expense, but unsure of whether consumers in UK or US would buy their effort. Hence, both the two aforementioned factors might serve as a juncture for MontGras to reassess its business strategy, which could be broken into producing part and marketing part, in order to keep the profitable business for long. 2. Evaluate the US and UK options separately. For each country, which option would you recommend and why? In MontGras’ major export market, UK, the company has already gained a substantial success that it ranked one of the 10 most Chilean win e exporters in terms of the value of products.In this picture, its partner distributor in UK had played an important role in MontGras’ UK penetration since 1996. Considering UK market feature, partner with leading supermarket chains such Tesbury is a comparatively feasible way to expand MontGras’ market share because these chain systems control more than 60% of all wine sales. However, partner with Tesbury is not free from side effects. First, at initial collaboration phase, MontGras enjoyed a short term victory without paying the cost of promotion.But in the future, is it able to reap without paying, or would Tesbury ask for more contribution from MontGras after it become too subservient to the large retail system? Second, partner with Tesbury could well create a supplanting effect that threatens its old partner distributor. Thus, my recommendation for MontGras in UK would be to diversify its distributor partnerships as a way to prevent over dependency, which would so mehow cast uncertainty for MontGras’ positioning strategy in the long term.Also, in order to pave the way for future expansion in premium segment, MontGras should keep records of the new marketing plan for Ninquen wines that if the targeting sales of 5,000 cases can cover the proposed GBP 20,000 and generate profit. In the highly fragmented US wine market, with regulatory three-tier distribution system, MontGras had to tackle business with importers, which are usually state-licensed wholesalers too. In addition, by the four prescribed criteria in choosing a countable partner importer, MontGras should be able to prevent the failures from unsuccessful previous partnerships.The first candidate of its partner distributor, World Wine Importers, a larger player that operated 200 brands with a 60-staff sales force, proposed to promote the Reserva line in a volume-oriented strategy with a price range of $8-$11; Cabo Imports, another candidate that operated 50 brands and a sales force of 35, offered a distinct proposal for MontGras that it intend to raise consumers’ perception towards MontGras’ quality and pric range also to broaden the return for both parties through setting a price range $8-$15, and it also intend to release the Ninquen line as a flagship product targeted a $25 retail price.Although the partnership with World Wine Importers seems more lucrative to MontGras in terms of the sales generated by large amount basis, however, simply adopt the results from simple additive questions is obviously not sagacious enough for Mr. Middleton. In general, Cabo Importers would offer a great stage for Reserva(60% of the total), and the newly released Ninquen as well. Thus, accepting Cabo Importers’ offer would be advantageous for MontGras’ market position in US market.

Fractional reserve banking dissertation The WritePass Journal

Fractional reserve banking dissertation Chapter 1 Fractional reserve banking dissertation Chapter 11.1 Introduction1.2 Research Aim1.3 Research Objectives1.4 Research Method1.5 Dissertation Structure1.6 LimitationChapter 3 Methodology3.1 Data Sources3.2 Methodology Approach3.2.1 Data Samples3.3 Selection of Research Methodology3.4 LimitationsRelated Chapter 1 1.1 Introduction Fractional reserve banking concepts, theories and a real life case of debate by the Bank of England Governor Mervyn King have been investigated in this dissertation from a perspective   differed to the mainstream. There have been controversy on the discussion on the nature and uprising of fractional reserve banking. Therefore, the author believes a need for awareness on the history and nature on subject is worth identifying. The approach mentioned above is expected to form a new angle on the issue investigated and conducting further insight for a more dynamic instead of a static framework in forthcoming research. Based on extensive reviews on texts, books, research papers and websites. Appropriately, from the literature review, the author would consider fractional reserve banking as a widely spread banking system in which allows banks to create money in a banking system by lending a fraction of its deposits   while keeping only a small fraction of the original deposit as a reserve available for withdrawal and daily operations. This kind of de facto banking operation system has been legit and practiced by all commercial banks. Accordingly, a vase amount of publications have been stating the goldsmiths were the inventors of this banking mechanism. In this dissertation, the author would be looking into the background of a brief history of fractional reserve banking in the 17th century, as this operation has been operating throughout the globe in every commercial banks for decades.   In addition, a critical review Fractional Reserve Banking as a system as a whole and its affects on our modern day society. And by explaining some common misconception on fractional reserve banking and full reserve banking. In addition, evaluating a case of speech by the Bank of England Governor Mervyn King and the Bank of England’s view on this banking system and concluding with some perspective on future development and reformation on the current fractional reserve baking system. 1.2 Research Aim The aim of this research is to investigate, identify and indicate the existing critical factors and problems behind the fractional reserve banking system in the UK by going through a critical literature review and a case on the Bank of England’s Governor Mervyn Kings’ speech on the subject and identifying possible reform suggestions. In order too achieve the research aims, the following objectives below have been set. 1.3 Research Objectives This research approach is expected to investigated and identify the background history, insolvency and possible reform suggestions in the current fractional banking system in the UK. It will mainly focus on critical analysis and literature review and case study on fractional reserve banking, full reserve banking, critiques on fractional reserve banking and possible reform suggestions from a financial and ethical perspective. In order too fulfill research approach, the research objectives have been created and summarized as follows: Firstly, identify the concept and background of fractional reserve banking, capital reserve ratios, full reserve banking and reform proposals by reviewing literatures. Secondly, find out the history and possible up rising of fractional reserve banking. Thirdly, distinguish misconceptions and critical analysis on fractional reserve banking. Fourthly, explore and recognize key factors and problems above the theories by critical analysis on the selected case study. Fifthly, perceive possible reform suggestions to the current fractional reserve banking system. 1.4 Research Method In order to achieve a high standard quality of result, it would be important to identify the research method and methodology. General business research stages will be followed in the research process. The general business research stages includes defining the objective, planning a research design, planning a sample, collecting data, analyzing the data, framing a conclusion and lastly, preparing the report (Zikmund,2003) The main research method in this research approach would be literature review. In order to maintain a high quality and thorough systemic research; gathering supportive information, theories and frameworks   includes published researches, academic journals, case studies, academic publications is necessary. 1.5 Dissertation Structure Chapter one is an introduction briefly introducing some background information, research aim, and objectives for this research approach. Chapter two largely focus on the relevant literature reviews to the research project which consists of history on fractional reserve banking, definition and concepts and misconceptions on the subject. The literature review is to identify supportive and relevant information to the research area and focus. Chapter three will be providing an overview on the methodology and research method selection, supportive software used for extensive comparative analysis and the chapter will also be identifying data formulation. Chapter four will be revealing the research result, findings and case analysis, which is supportive, and relevance to the further discussion. Chapter five will be concluding the research paper with suggestions for reform and points out critical factors uncovered in this research approach, and future improvement. 1.6 Limitation Because of exceptionally limited time in the whole research process, the result and quality of the research paper is therefore in constriction. On the other hand, a lack of up to date literatures and researches in terms of critiques on fractional reserve banking has inevitably increased the difficulty in acquiring expressive and reliable data in the systemic approach. As stated above, therefore the author would have a level of difficulties in obtaining the perfect research result. Chapter 3 Methodology 3.1 Data Sources The research frameworks are well organized and carried out accurately in order to achieve a research result as precise as possible. First of all, to understand the importance of the research methodology, the research process will be identified and explained. In this case, relevant literature review from all possible sources and formats from books, journal articles, thesis and the internet will be included as the primary source of data. The secondary, research data format would be using a case study as its function is to verify arguments from other sources and helps drawing views and debates on the nature of the subject. 3.2 Methodology Approach 3.2.1 Data Samples The method adopted for this research project involved extended on-site visits to Thomson One Banker and Emerald Journals. In addition to it, SSRN research database Accordingly, Thomson One Banker represents the most important data source. A relevant case from the data sources was carefully selected to achieve a better understanding of the factors and critiques on fractional reserve banking. The author also implemented additional press research to verify the data in the Financial Times and The Economist. 3.3 Selection of Research Methodology In this research paper, the author tends to apply case study approach and sources of data from literatures. Which emphasize on observing and reasoning as a result of understanding the nature of the phenomena in terms of expressing the observation the author’s point of view. The case study method is also known as the realistic analysis that studies a current phenomenon within its present-day and real life perspective involving various sources of data (Yin, 2003). Anderson (1998) added that the case study approach is about the exploration of contextual realities and dissimilarities between what was planned and what have actually occurred in terms of who, why and how things happen. As well, Edge and Coleman (1986) mentioned that the case studies enable researchers to gain high degree of confidence in their judgment and verdict, which as well improve the degree of humility. The case study approach is a common use of technique of corresponding to what, who, when and how things happen. Therefore, the case study approach is chosen in order to assist the author to deliver a conclusive debate. From a several source of supportive evidence, literature review and case study enables the author to look deeply into real life happenings. Furthermore, An explanatory case study offers the data and perception based on cause-effect relationships, responding to whom, why and how things happen in its natural context that includes the point of view of the participants (Kos, 1991). And throughout the methodology progress, it has been a great media of increasing the existing understanding of the processes by businesses and other organizations implemented, this is because it is a way of creating consistent and yet valid evidence. 3.4 Limitations Arising from the extensive case studies and literature reviews, the research methods can hardly be factually completed due to the limitations of the research approaches. There are at least three obstacles in obtaining unbiased references from the methods chosen. Potential inadequacies in this research include the large amount of data, which may have led to missing important data or overweighting some findings due to focusing on a particular and big set of data. Besides, it is possible that revisiting the data would reveal other issues and aspects would occur. Moreover, a research study generally is limited to descriptions of what the author gathered from the case study and literature reviews analyzed, which also limits the ability to generalize the results. On the other hand, the research study is time-consuming to gather and even so it takes lots of time to analyze as cutting corners on either of these aspects can probably cause to lower the value and credibility of the research paper. As a result, the author might or might not give valuable data in the time given. Besides, the author faces the challenges in representing of the information gathered. Every researcher has different ways of presenting the same set of data based on different styles and emphasis which leads the author to have difficulties in summarizing the data collected. Shionoya (1992) defines that methodology is known as the philosophical study of reason behind a prescribed use of methods. Consequently, studies of various definitions, concepts and theories are preferred to verify the functions and importance of methodology. This study correspondingly indicated the purpose for applying different methods and clarified the motive of a specific method which in terms of aiding in framing the particular discussion.   Consistently, this theory is considered as predictable and recognizable. As quoted from Easterby-Smith et al (1993), the discipline which investigates and evaluates methods of inquiry, of validation, of teaching etc., a theory within that discipline. It is important to pay attention that methodology is about method and not the same as method (Easterby-Smith et al, 1993). Accordingly, as there are different emphasis within methodology and method, this theory has distinguished the point on investigation and evaluation which has illustrated the methodology and method noticeably. However, in terms of the distinctive yet complex methodology, as the theories gathered and examined is the result the research in which that the real functions might influence the research, therefore, there are still many components to be considered within the research process. In fact, there are array of research methods available is widespread. Khairul (2008) mentioned that the choice of which method to employ is dependent upon the nature of the research problem. However, the actual suitability of a research method comes from the nature of the social phenomena should be explored (Morgan and Smircich, 1980). In substance, Remenyi and Williams (1993) presents as many as 20 types of qualitative methods and Creswell (1994) proposes basic methodological traditions of research namely ethnography, grounded theory, case study and positivism and post-positivism for phenomenological studies. In addition, Quinn-Patton (1987) offers various methods for consideration. Methodology unquestionably can be used as a decision-making procedure, which is carried out for guidelines of one or more analysis or suppositions. Khairul (2008) stated that a paradigm is a hypothetical design that likely to classifies the researcher’s reality yet one may not be aware of it. Consequently, there is a connection of theoretical decision making to strategies of collecting different backgrounds and different types of figures. Furthermore, the choice of which appropriate method to employ is important in terms of those available background information and figures. Under the circumstances, it is clear that every type of methodologies and methods has explicit and implicit research design. Accordingly, methodologies and methods shape the research process in terms of questions asked and answers received, as well it privileges specific ways of knowledge. In the main, paradigm and perspectives are taken adequate account in the framework of the research. Thus, research methodology is the way showing researchers conduct their researches. A paradigm is defined as a worldview representing people’s value judgments, norms, standards, frames of reference, perspectives, ideologies, myths, theories, and so forth, in terms of managing their thinking and actions (Gummesson, 1991). As cited from Leedy (1997), there are mainly two basic methodological traditions of research derives from the nature of reality, known as positivism and post positivism namely phenomenological. In order to maintain the analysis of the phenomena, sufficient information and precise elements might be required in positivist paradigm. Conversely, the use of several sources of information can help extensively in improving the validity and reliability of the research. By studying every aspect of the problem from as many angles as possible, and by using different sources of data, the case study research strategy is a powerful research tool in the hands of a capable researcher (Hodkinsons, 2001). It is believed that bias is everywhere but it can be minimized with following the steps as mentioned above.   The author understands that it is the crucial task in the research paper to reduce the bias level. Reference Admati, A.R., DeMarzo, P.M., Hellwig, M.F., and Pfleiderer, P (2010), ‘Fallacies, Irrelevant Facts, and Myths in the Discussion of Capital regulation: Why Bank Equity is Not Expensive’ Stanford Business School, mimeo. Arrow, K.J. (1951), ‘An extension of the basic theorems of classical welfare economics’, In Proceedings of the Second Berkeley Symposium on Mathematical Statistics and Probability, ed. J. Neyman, Berkeley: University of California Press, 507–32. Arrow, K.J. and Debreu, G. 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(2010), ‘Jimmy Stewart is Dead: Ending the Worlds Ongoing Financial Plague with Limited Purpose Banking’, John Wiley Sons. Lacker, J.M. (2010), ‘Real Regulatory Reform’, available at richmondfed.org/press_room/speeches/president_jeff_lacker/2010/lacker_speech_201 00301.cfm Miles, D. (2010), ‘Leverage and Monetary Policy’, available at bankofengland.co.uk/publications/speeches/2010/speech451.pdf Modigliani, F. and Miller, M.H. (1958), ‘The cost of capital, corporate finance and the theory of investment’, American Economic Review 48, 261–97. Pigou, A.C. (1920) ‘The Economics of Welfare’, 4th edition, London: Macmillan, 1932. Tobin, J (1987), ‘The Case for Preserving Regulatory Distinctions’, in Restructuring the Financial System, Federal Reserve Bank of Kansas City, 1987, pp. 167-183 Tucker, P. (2010a), ‘Resolution of Large and Complex Financial Institutions: The Big Issues’ available at bankofengland.co.uk/publications/speeches/2010/speech431.pdf Tucker, P. 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